#96 The past, present and future of jersey sponsorship in soccer
Soccer 101
TSS
4.9 • 853 Ratings
🗓️ 29 April 2022
⏱️ 41 minutes
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Summary
Soccer is a multibillion dollar business, thanks in part to the revenue clubs make through selling real estate on their kits. But how does sponsorship work in soccer? When did it start? And where is it headed?
Ryan Bailey, Taylor Rockwell, Joe Lowery and Graham Ruthven are here to tell you everything you need to know about jersey sponsorship in the beautiful game.
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Transcript
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| 0:00.0 | Welcome to Soccer 101, the podcast where we answer the soccer questions you never knew you had. |
| 0:21.4 | As you're undoubtedly aware, soccer is a multi-billion dollar business where top teams make |
| 0:25.9 | millionaires of their entire squads and where we're able to watch the beautiful game in |
| 0:29.9 | state-of-the-art stadiums or on TVs with incredible production values anywhere in the world. |
| 0:35.9 | How does that all happen though? |
| 0:37.2 | Well, a big part of it is money that clubs |
| 0:39.3 | make through sponsorship deals selling real estate on their shirts and their kits. How does |
| 0:45.3 | sponsorship work in soccer? When did it start? What have been the highs and the lows as our |
| 0:50.0 | favourite teams and players have shilled to pay the bills? And what does the future hold for sponsorship in the beautiful game. My name's Ryan Bailey. Joining me today to help answer that question is your friend and mine. Taylor Rockwell. Hello, Taylor. Hello, buddy. How you doing? Very good. Thank you, Tate. Joe Lowry. How are you? I'm well, Ryan. Thank you. Excellent stuff. Graham Rutherland, round out the pack. How are you, sir? |
| 1:12.2 | I'm good, Ryan. |
| 1:15.3 | I'm very much looking forward to talking about soccer shirts again. |
| 1:18.1 | That's my, yeah, my forte. |
| 1:22.4 | Yeah, it feels like if there was a Graham Ruthertham wheelhouse, it would be this discussion we're about to have, right, Graham? |
| 1:24.1 | Yes, pretty much. |
| 1:25.3 | There's one of my favorite things about shirt sponsors is how they |
| 1:29.0 | kind of impact the design of shirts. And I am a total nerd, as you can already tell about this stuff. |
| 1:34.8 | So excited for this podcast. Listeners, a view behind the curtain for a moment. When we asked Graham |
| 1:40.1 | to take on a larger role in the total soccer show slash soccer 101 he didn't want more payment he didn't |
| 1:45.5 | want more control he just wanted to ensure that we talked about shirts at least once a month that was |
| 1:49.9 | his only condition so this is all for graham that we're doing this yeah that my only fans has been |
| 1:55.4 | absorbed into tss and this is now the offering wow what an image that is great why don Graham. Why don't we, what do you kick us off then? |
| 2:02.4 | With the history of shirt sponsorship, where did it all begin, Graham? |
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