957. Shorten The Sales Cycle Outside Of Launch

The Kelly Roach Show

Kelly Roach

Entrepreneurship, Business

4.9 • 964 Ratings

🗓️ 28 September 2023

⏱️ 15 minutes

🔗️ Recording | iTunes | RSS

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Summary

Kelly reveals the key to boosting sales between product launches - and why many businesses excel during launches but struggle to maintain sales momentum afterward.

It's crucial not to let leads go cold and shares strategies to seamlessly transition from launch to post-launch conversations. Discover practical tips for engaging leads, such as personalized follow-ups, valuable resources, and consistent communication. Kelly emphasizes the power of frequency in staying top-of-mind with prospects and shares a personal success story to illustrate its effectiveness. Learn a three-step formula for success: activity, making offers, and extending consultation invitations. Don't miss this episode if you're eager to supercharge your sales strategy and maintain warm leads, ensuring consistent business growth.

Also in this episode:

Maintain Engagement After Launch: It's crucial not to let the leads go cold. Continue the conversation with your audience even after the launch is over.
Transition Smoothly: Transition from an in-launch conversation to an out-of-launch conversation seamlessly.
Nurture Leads: Recognize that not all leads will buy during the initial launch. Some may need multiple interactions before making a purchase decision.
Frequency Shortens The Sales Cycle: To shorten the sales cycle, increase the frequency of your communication and touchpoints with prospects.
Offer Value: Between launches, provide value to your leads through various means such as sending physical resources, handwritten notes, podcast episodes, or referrals. Personalize your approach based on their interests and needs.
Make Offers And Extend Invitations: In addition to maintaining engagement and offering value, it's essential to make offers and invite prospects to consultations.

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Transcript

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0:00.0	Welcome to the Kelly Roach Show, the place for no fluff easy to implement 20 minute or
0:10.8	less business and leadership lessons to help you build a sustainable business that scales.
0:17.6	Lead with integrity and create a lasting legacy.
0:21.6	I'm Kelly Roach, former NFL cheerleader and Fortune 500 executive turned 8 figure entrepreneur.
0:28.1	Let's get started.
0:30.0	Hey, hey, welcome back.
0:30.9	Let's talk about how to get more sales coming into your business on an every day basis
0:36.9	by shortening the sales cycle in between launches.
0:40.2	So we all know that in order to scale a business that has to be an effective conversion event strategy,
0:46.8	gathering a group of people in a certain place at a certain time to talk about a specific thing
0:51.4	and then making an invitation.
0:52.8	We call these conversion events and for most people in the online space,
0:58.0	you understand how imperative this is for the scale process.
1:02.9	But what happens is in a lot of businesses, once you finally master your conversion event or
1:08.6	live launch strategy is that you are super disappointed in the lack of action happening outside of launch.
1:17.6	And a lot of business owners are left scratching their heads saying,
1:21.1	why is it that we can have these great launches?
1:23.5	We know our offer sells.
1:25.4	We know how to convert and yet it's a big whopping goose egg outside of launch.
1:31.9	Let's break that down.
1:33.4	So when you're in launch, there's a reason to buy now, right?
1:37.3	There's build up emotion, there's attachment, there's energy,
	...

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