#954: Redefining Winning: Strategic Selling on Amazon
Silent Sales Machine Radio
Jim Cockrum
4.8 • 805 Ratings
🗓️ 22 January 2025
⏱️ 59 minutes
🧾️ Download transcript
Summary
In this episode of Silent Sales Machine Radio, co-hosts Brian and Robin Joy tackle a game-changing topic: redefining what it means to "win" in the Amazon marketplace. They explore why chasing the buy box isn’t always the ultimate goal and reveal strategies for prioritizing profitability, timing, and data-driven decisions over emotional reactions.
Discover the power of the "prime window" and the In-Stock Head Start program, and learn how strategic planning can help you test, replenish, and grow your inventory sustainably. The duo shares actionable tips for developing and sticking to a plan, avoiding common pitfalls, and fostering long-term success in an ever-evolving online sales landscape.
Whether you’re a seasoned Amazon seller or just starting out, this episode is packed with insights to help you rethink your approach, make better decisions, and persist until you achieve your goals.
Special guest at the conclusion of today's show, Jeff Schick of JeffSchick.com discusses the seller space scams that are "too good to be true". Jeff explains how to watch out for these alluring "companies" and how to avoid them. There's a simple test recommended by Jim and Jeff which will vet any company you may want to partner with and it's free.
Watch this episode on our YouTube channel here: https://youtu.be/NPDdYLVKrGM
Show note LINKS:
SilentJim.com/bookacall - Schedule a FREE, customized and insightful consultation with my team or me (Jim) to discuss your e-commerce goals and options.
TheProvenConference.com - Our May 2025 event - plan to join 100s of listeners to this show in Orlando May 29-31st, 2025!
My Silent Team Facebook group. 100% FREE! https://www.facebook.com/groups/mysilentteam - Join 78,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!
ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated for free for life!
https://SilentJim.com/kickstart - If you want a shortcut to learning all you need to get started then get the Proven Amazon Course and go through Kickstart.
https://SilentJim.com/360 - For the first time ever we have a full walk through tutorial for everyone from BEGINNER to the most ADVANCED users of Keepa.
Transcript
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| 0:00.0 | Hello, business building warrior. Welcome to an all-new episode of Silent Sales Machine Radio. Brian and Robin Joy took a couple weeks off, and they're back. If you're new around here, Brian and Robin Joy are two great coaching leaders on our team who create a lot of the content. There are Keepa experts, which is one of our favorite tools around here. And Brian's back had a bit of a procedure. |
| 0:23.3 | He'll explain that when they take over the microphone here in just a minute. But good to have |
| 0:26.8 | him back. He's healthy. He's doing great. But I want to make an observation before I turn the |
| 0:30.7 | microphone over to them. I've already heard the episode you're about to hear. And it's fantastic. |
| 0:35.7 | It's yet another illustration for me that very few sellers understand |
| 0:40.5 | the width, the depth, the breadth of the Amazon selling opportunity. So many sellers. Virtually |
| 0:48.3 | all of the podcasts out there that accommodate resellers in any way are talking constantly about winning the buybox. |
| 0:57.6 | You got to win the buybox if you want sales. |
| 1:00.1 | Now, we're not anti-bux around here. |
| 1:02.9 | But what we realize is that millions of shoppers every day are buying products on Amazon |
| 1:08.1 | and they're not using the suggested buy box price to grab their |
| 1:13.9 | item. Actually, those same people, in many cases, don't even have a buy box to choose from |
| 1:19.8 | and they're buying products. Until you understand, and I've said it many different times, |
| 1:25.8 | many different ways, but until you understand the following |
| 1:27.9 | statement and it makes total sense to you, you're missing out on millions of potential transactions |
| 1:34.1 | and asans that are available to you as an Amazon seller. Let me give you the statement and see |
| 1:39.9 | if this makes sense to you. If not rewind, listen to, think through. But this is an accurate statement. |
| 1:45.4 | Today, on Amazon, millions of people are going to pay less than they were willing to for items that |
| 1:54.6 | will deliver to them more slowly than the customer wishes they could have that item. |
| 2:05.0 | So the stuff's going to arrive later than they want it, and they would have been willing to pay more, |
| 2:07.7 | had the item been available faster? |
| 2:11.6 | Millions of transactions like that every day. |
... |
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