A friend and I once set ourselves up as financial consultants.

Nothing particularly unusual about that except for the fact that we were 16 at the time.

We started offering advice to our school friends about how they should invest their pocket

money, all for a very reasonable fee.

As Chief Marketing Officer, I came up with a name for our corporation and I was very

pleased with it.

It was called Profit Profit.

I spelled the first profit with an F, you see, and the second profit with a P.H.

It was a very clever name, and as it turned out, the name was by far the cleverest part

of the whole thing.

Because in reality neither of us were profits with a P.H. and therefore no one made any profit

with an F.

I remember his mortified parents making us give people their pocket money back.

I'm guessing that's what most of us think of when we think of the word profit, a profit,

a true profit, as opposed to a false profit, is a person who predicts the future and

predicts it accurately.

Biblically speaking, that's true, but there's more to it than that.

Mainly, the profit's role was to remind God's covenant people of their covenant obligations.

They were sent by God to call people to turn from their sin, put their trusting God, and

fulfill their covenant obligations.

As we saw in another episode of Simply Put, the one about the offices of Christ, Jesus

Christ is the ultimate profit.

...