#95: Marisa Thalberg, Lowe’s Chief Brand and Marketing Officer—Embrace Big Changes with Curiosity

How Leaders Lead with David Novak

David Novak Leadership

Entrepreneurship, Business, Management

4.8 • 596 Ratings

🗓️ 11 August 2022

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

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Summary

There’s that old saying that the only constant is change. Isn’t that the truth? And it’s especially true for leaders. We’ve always got to be scanning the horizon for the next disruption or big idea. Some leaders see those shifts coming and feel threatened. But great leaders know how to embrace those big changes with curiosity – and they’re the ones who find the new opportunities that big changes always bring. This conversation is going to help you become that kind of leader. Our guest is Marisa Thalberg, the Chief Brand and Marketing Officer of Lowe's – and an absolute legend in the marketing world. She was out ahead of digital and social at Estee Lauder. Her keen instincts at Taco Bell redefined the brand at a crucial time. And now, she’s at Lowe’s, looking ahead to how data and loyalty are once again changing the game. If you want to learn how to leverage big changes for your business, this is the conversation for you. We’re going to see exactly how great leaders embrace big changes with curiosity. You’ll also learn: The trick to connecting dots that others might miss in order to differentiate a brand How to lead a creative process – and the #1 thing to avoid when you start Practical ways you can maximize sponsorships Three things every business leader should know about working moms Take your learning further. Get proven leadership advice from these (free!) resources: The How Leaders Lead App: A vast library of 90-second leadership lessons to stay sharp on the go Daily Insight Emails: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.

Transcript

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0:00.0	Welcome to How Leaders Lead where every week you get to listen in while I interview some of the very best leaders in the world.
0:10.2	I break down the key learning so that by the end of the episode, you'll have something simple that you can apply as you develop into a better leader.
0:18.0	That's what this podcast is all about.
0:23.0	You know, there's that old saying that the only constant in life is change. And boy, isn't that the truth? Especially for us leaders.
0:30.6	We've always got to be scanning the horizon for the next big disruption or the next big idea.
0:37.3	Now, some leaders see those shifts coming and
0:39.5	feel threatened, but great leaders know how to embrace those big changes with curiosity. And they're
0:46.1	the ones who find the new opportunities that big changes always bring. And that's what I want for you.
0:52.5	And today's conversation is going to help you become
0:55.6	that kind of leader. I'm talking with Marissa Thalberg, the chief brand and marketing officer of
1:01.9	Lowe's, and an absolute legend in the marketing world. She was out ahead of digital and social
1:07.6	at Estelotter. Her keen instincts at Taco Bell redefined the brand at a crucial time.
1:13.1	And now she's at Lowe's looking ahead to how data and loyalty are once again changing the game.
1:20.0	If you want to learn how to leverage big changes for your business, this is the conversation for you.
1:25.8	We're going to see exactly how great leaders embrace big changes with curiosity.
1:31.1	So here's my conversation with my good friend and soon to be yours, Marissa Thalberg.
1:41.7	You know, you've been recognized as one of the top 25 marketers in the world and one of the top
1:47.5	five social business leaders in the country. What's your secret sauce? What makes you so good at what
1:52.9	you do? I think I'm good at connecting dots in ways that people don't always see. And if I have a little
2:00.0	bit of a marketing superhero talent, I think it's that.
2:02.9	And why I think that's relevant is because our world is so dynamic and it's so changing and we're
2:10.3	competing in this sea of noise and fragmented attention. And so to be able to create connections that do enable you to tell a
	...

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