5 • 857 Ratings
🗓️ 20 July 2022
⏱️ 64 minutes
🧾️ Download transcript
Getting noticed in a market as crowded as Beer is never easy. It takes a special product, creative thinking and a strong vision.
Jesse Wilson and his team have achieved just that with Jubel, a fruit lager dreamt up on the slopes of the french alps.
Jesse went from sleeping on a warehouse floor to obtaining investment and lining up Sainsbury’s and Waitrose as routes to market, only to be faced with a global pandemic that shut down the entire hospitality industry.
It’s a wild story for a brand that only launched in 2018.
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0:00.0 | So the name actually came from the idea itself. |
0:08.3 | There's a house song called Jubel by a guy called Klingander, |
0:11.3 | and they would always play it as the closing song at Folly Deuce. |
0:14.5 | And the guy would come out on the saxophone. |
0:20.2 | Like the smoke cannons are going off. Like it's a great tune yeah everyone will know it |
0:24.0 | oh was it come from the tune is it yeah it is a bangor everyone sort of knows the tune they don't |
0:31.5 | necessarily know the name of the song uh so i had a swedish housemate from uni he said oh jubelt |
0:36.9 | we say that for cheers in Scandinavia. |
0:38.9 | Is that right? |
0:39.7 | Yeah. |
0:40.2 | In Germany, it means a feeling of extreme joy. |
0:42.6 | Perfect name for a beer. |
0:44.0 | That's exactly how you feel after a few pints at altitude. |
0:46.2 | Welcome to the eventful entrepreneur. |
0:57.4 | I'm your host Dodge and I'm the CEO and founder of the Bournemouth Sevens Festival |
1:01.5 | and the revolutionary event crowd, our new online events course. |
1:06.2 | On this podcast, I speak to fascinating people who have all lived eventful lives. |
1:12.1 | So if you want to hear more like this, make sure you subscribe, leave us a glowing review, |
1:16.9 | and you can follow me on Instagram at Dodge Woodall. |
1:19.8 | I reply to every single message. |
1:23.1 | Hi everyone. I'm currently on holiday at the moment and enjoying a bit of sun and sangria. |
1:27.2 | But for those of you in the UK, I hope you're taking advantage of the heat wave and staying safe back there. |
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