#943 - Will Ahmed - The Downfall Of CrossFit & The Future Of Fitness

Modern Wisdom

Chris Williamson

Society & Culture, Health & Fitness

4.7 • 4.6K Ratings

🗓️ 19 May 2025

⏱️ 115 minutes

🔗️ Recording | iTunes | RSS

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Summary

Will Ahmed is an entrepreneur, founder, and CEO of WHOOP. Wearable fitness tech has taken over in 2025, from sleep scores to stress tracking and everything in between. So how did WHOOP grow into a $3.6 billion giant? And how do you use the data to improve your life without letting it control you? Expect to learn why CrossFit is so unpopular now and what happened to its falloff, what the broad trends of fitness are across the globe, how to get past your self-doubt and stop being so hard on yourself, how to deal with rejection better, what it is like hanging with the world’s best athletes, how to avoid being a prisoner of your wearable fitness data, and much more… Sponsors: See discounts for all the products I use and recommend: https://chriswillx.com/deals Get a 20% discount on Nomatic’s amazing luggage at https://nomatic.com/modernwisdom Get 35% off your first subscription on the best supplements from Momentous at https://livemomentous.com/modernwisdom Get the best bloodwork analysis in America at https://functionhealth.com/modernwisdom Get a Free Sample Pack of all LMNT Flavours with your first purchase at https://drinklmnt.com/modernwisdom Extra Stuff: Get my free reading list of 100 books to read before you die: https://chriswillx.com/books Try my productivity energy drink Neutonic: https://neutonic.com/modernwisdom Episodes You Might Enjoy: #577 - David Goggins - This Is How To Master Your Life: https://tinyurl.com/43hv6y59 #712 - Dr Jordan Peterson - How To Destroy Your Negative Beliefs: https://tinyurl.com/2rtz7avf #700 - Dr Andrew Huberman - The Secret Tools To Hack Your Brain: https://tinyurl.com/3ccn5vkp - Get In Touch: Instagram: https://www.instagram.com/chriswillx Twitter: https://www.twitter.com/chriswillx YouTube: https://www.youtube.com/modernwisdompodcast Email: https://chriswillx.com/contact - Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Dude, how high and how hard did CrossFit drop the ball over the last few years?
0:06.7	Wow, CrossFit.
0:08.6	Well, CrossFit is, first of all, great grassroots.
0:14.4	It's a great grassroots movement in the sense that, like, it literally began as an email list.
0:19.5	And it's amazing to think how far they were able to go with that and then you've got the Greg Glassman racism stuff and like
0:27.7	the craziness during Black Lives Matter and then you've got this whole new leadership team that comes
0:34.2	in by the way around that time we became partners with CrossFit. And, I mean,
0:40.1	I've now been building Woop for 13 years, without question, the most dysfunctional partner we've
0:47.3	ever worked. And we've worked with a lot of partners. And a lot of dysfunction, I imagine, as well.
0:54.8	A lot of different partners.
0:56.7	And then the tragedy at this recent event.
1:00.4	I don't know.
1:00.8	The whole thing is so poorly around.
1:02.1	It's hard to even talk about it.
1:03.5	Because it's such a missed opportunity.
1:05.5	I've never seen anybody fumble the bag so hard in fitness. If you'd said 10 years ago, 2015, actually probably
1:16.7	when was peak, 2017, probably 2018, something like that, like absolute peak CrossFit?
1:21.9	I think so, yeah. Yeah. If you'd said then what the next seven, eight years had in store, no one would have believed
1:30.1	you.
1:30.8	It's outrageous.
1:32.9	And I think a lot of people, when they look at businesses from the outside, they see sophistication,
1:39.4	they see popularity, they see a rate of adoption.
	...

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