#943: The magic of multiples - Building a resilient replens business
Silent Sales Machine Radio
Jim Cockrum
4.8 • 805 Ratings
🗓️ 27 December 2024
⏱️ 39 minutes
🧾️ Download transcript
Summary
In this engaging episode of Silent Sales Machine Radio, co-hosts Brian and Robin Joy dive into the concept of "The Magic of Multiples" and its transformative impact on building a successful Amazon business. They discuss how diversifying your product offerings, testing numerous ASINs, and leveraging small wins can lead to long-term stability and profitability.
Key takeaways include:
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Spreading Risk with Multiple ASINs: Reduce dependency on single products by diversifying into various categories and brands.
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Testing for Success: Learn why consistently testing ASINs with a focus on capital protection is vital for growth and trust-building on the Amazon platform.
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Building a Balanced Product Portfolio: Discover the importance of mixing high-profit, fast-moving items with lower-margin, steady sellers to create a sustainable business model.
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Lessons from Moneyball: Apply strategies inspired by baseball's Moneyball approach, focusing on undervalued metrics and incremental progress to optimize your business.
This episode is packed with actionable insights for both new and experienced sellers looking to refine their approach and achieve consistent growth. Whether you're navigating the challenges of testing ASINs or aiming to scale efficiently, this conversation will inspire you to embrace the magic of multiples.
Our special guest at the conclusion of today's show, Jeff Schick of JeffSchick.com discusses registering on the Walmart selling platform, the suspension and reinstatements his firm has dealt with there and best practices for sellers on Walmart .com.
Watch this episode on our YouTube channel here: https://youtu.be/rnD4z1rsKls
Show note LINKS:
ProvenAmazonCourse.com/100 - Check out our pre-conference workshop titled Path to 100 ASIN's - The Replens Accelerator. Brian and Robin Joy are teaching live in Orlando in May!
TheProvenConference.com - Our May 2025 event - plan to join 100s of listeners to this show in Orlando May 29-31st, 2025!
My Silent Team Facebook group. 100% FREE! https://www.facebook.com/groups/mysilentteam - Join 78,000 + Facebook members from around the world who are using the internet creatively every day to launch and grow multiple income streams through our exciting PROVEN strategies! There's no support community like this one anywhere else in the world!
SilentJim.com/kickstart – If you want a shortcut to learning all you need to get started then get the Proven Amazon Course and go through Kickstart.
ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated for life!
Transcript
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| 0:00.0 | Welcome back to Silent Sales Machine Radio. |
| 0:04.3 | We are your co-hosts. I'm Brian. |
| 0:05.9 | And I'm Robin Joy. |
| 0:06.9 | And this is Coach's Corner. |
| 0:08.5 | Hey, Brian. |
| 0:09.3 | So it's almost Christmas when we're recording this. |
| 0:11.9 | Probably be after Christmas by the time you guys hear it. |
| 0:14.8 | But for us, today, it's a couple days before Christmas. |
| 0:19.0 | So I was listening to Christmas music this morning, |
| 0:21.9 | and I heard this song called Christmas Magic. I never heard it before. I can't tell you |
| 0:27.4 | anything about the song, but it made me think about magic. The magic of what we do and the magic |
| 0:33.7 | of how little things can make a big difference in your business. So I want to talk a little |
| 0:41.4 | bit about managing the magic of multiples. The magic of multiples. You know, we do kind of talk |
| 0:48.4 | about this in other different languages, not languages, but different phrases. Like we like to say |
| 0:53.9 | like the law of large numbers, the law of averages, right. Like we like to say like the law of large |
| 0:54.7 | numbers, the law of averages, right? So this is kind of like the magic, similar approach, but magic of |
| 1:00.0 | multiples. Right. Because when you have more than one, then you get benefits. One doesn't carry |
| 1:06.3 | everything. And then if you lose that when you're in trouble, right? So let's talk about that in the case of magic, I'm sorry, multiple acents. What does having multiple acents as opposed |
| 1:17.2 | to one or two aces do for us? Well, the first thing that comes in mind for me is it spreads our |
| 1:22.4 | risk. Spreads a risk. Yeah. That's very important, especially in the beginning when I'm |
| 1:27.0 | taking money out of my pocket to put in, |
| 1:30.1 | I want that to grow so that suddenly I am putting money that I've created into my business to grow it further. |
... |
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