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The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

931: Small Changes, Big Shifts: My Evolution Happening Behind the Scenes

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 17 November 2025

⏱️ 58 minutes

🧾️ Download transcript

Summary

What happens when the person who usually asks the questions… becomes the guest? Today’s episode is a little different, because the tables are turning on me. My right-hand, our VP of Operations, and truly the co-strategist who’s been in the trenches with me for years, Marisa, is taking over the interviewer’s chair. If you’ve been following along on this show, you know that evolution is part of my DNA—I’m never afraid to pivot, shift, and reimagine what business and life can look like. But some of the biggest shifts happening behind the scenes lately might surprise even my longtime listeners.  From unexpected lessons in leadership and team changes, to the ways my relationship with YOU has evolved, this conversation is a candid look at the past, present, and future of my brand. You’ll hear the real stories behind what’s stretched me, the concepts that have stopped me in my tracks, and yes… a few Easter eggs about what’s to come. We’re not spilling it all just yet, but if you’ve ever wondered what it’s really like to build, bend, and evolve a business while keeping alignment at the center, click play! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/small-changes-big-shifts  Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger. Find a co-host today at http://airbnb.com/host. Check out What Should I Do With My Money? from Morgan Stanley. Listen now at https://mgstnly.lnk.to/bqe8HiAC!GD.  Visit http://www.spectrum.com/freeforlife to learn how you can get Business Internet Free Forever. Experience the power of a Dell PC with Intel Inside®, backed by Dell’s price match guarantee. Shop now at https://www.dell.com/deals. Your dream wardrobe’s one click away. Visit https://www.revolve.com/goaldigger for 15% off your first order with code GOALDIGGER.

Transcript

Click on a timestamp to play from that location

0:00.0

It's like we check in with each other, I think, in a beautiful way where I'll say like,

0:07.0

hey, here's what we have on the docket, but let me know how you feel and what you are pulled

0:14.0

to and then she'll say, I'm really pulled to this creative piece right now that I want to do.

0:19.0

And it's like, all right, I will not stand in your way.

0:22.5

I'm Jenna Coucher and I help you trade hustle for purpose and build a business that gives you

0:28.1

the life you actually want to live. From a $300 Craigslist camera to a seven-figure business I run

0:34.4

from home, I've learned that success isn't just about what you do.

0:38.9

It's about how you live. Here, you'll get strategies that work, systems that give you your time

0:45.1

back, and steps that turn your effort into results and impact. If you're ready for clarity,

0:51.3

confidence, and a business that feels as good as it looks. You're in the right

0:55.5

place. This is the Gold Digger podcast. So what happens when the person who usually asks

1:03.5

the questions becomes the guest? Well, today's episode is a little different because the tables

1:08.7

are turning on me. My right hand gal are VP of

1:13.2

operations and truly the co-strategist who has been in the trenches with me for years, Marissa,

1:18.7

is taking over the interviewer's chair. If you've been following along on this show,

1:23.6

you know that evolution is just a part of my DNA. Compeller High Waters, I am never

1:29.3

afraid to pivot, to shift, to reimagine what business and what life can really look like.

1:35.5

And some of the biggest shifts happen behind the scenes. And as I was thinking about this episode,

1:42.4

I think that a lot of the shifts are happening behind

1:45.5

the scenes that might surprise you as a long-term listener and that I wanted to bring

1:50.3

to light in kind of a fun way.

1:52.4

From unexpected lessons in leadership to team changes, to the ways my relationship with

...

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