930. Lead Generation Marketing Strategies To Attract And Acquire The Right Leads

The Kelly Roach Show

Kelly Roach

Business, Entrepreneurship

4.9 • 965 Ratings

🗓️ 10 July 2023

⏱️ 27 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of the Kelly Roach show, Kelly is breaking down the best lead-generation marketing strategies so you can find not just new customers and the right customers.

To succeed in your business, embracing solid business principles and reevaluating your lead generation tactics is imperative in response to the ever-changing market and economic landscape. Kelly highlights the common mistake of assuming knowledge about your target audience's preferences and stresses the need for true intimacy and understanding to create messaging that resonates. To effectively promote your brand, Kelly suggests using targeted advertising and expanding your audience through events, public relations, podcasts, and partnerships. Kelly underlines that improving messaging alone is only sufficient with actively reaching and engaging the right audience.

Also in this episode:

Why small business owners attract unqualified people
Good copywriting is not the same as good messaging
Understanding the Significance of Visibility
Why ensuring consistency and congruence in brand positioning is crucia

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Transcript

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0:00.0	Welcome to the Kelly Roach Show, the place for no fluff easy to implement 20 minute or
0:10.8	less business and leadership lessons to help you build a sustainable business that scales.
0:17.6	Lead with integrity and create a lasting legacy.
0:21.6	I'm Kelly Roach, former NFL cheerleader and Fortune 500 executive turned 8 figure entrepreneur.
0:28.8	All right, hey, hey, welcome back. This is the Kelly Roach Show and today we are breaking down
0:35.4	how to start attracting the right leads for your business. Now, this might sound like a fundamental
0:41.6	topic that we've covered on the show before and of course we have. But the truth of the matter is
0:47.3	is that things have changed and ultimately things always remain the same. And what do I mean by that?
0:53.9	The fundamentals are always the fundamentals and anytime you want to create a change in your
1:00.0	business, a return to fundamentals is an essential piece of the puzzle. That said, the market and
1:07.5	economy has shifted so dramatically that what you were doing in the last year that may have been
1:13.3	attracting what you thought were the right leads or what were the right leads last year may no
1:18.9	longer apply this year. So in order to upgrade your business and grow your revenue, you may just
1:26.0	need to revisit your lead generation strategy. Now, at the center piece of growth is the ability
1:33.6	to attract the right leads and it is not a one dimensional problem to solve in your business.
1:40.0	There are so many things at play that impact whether or not we're attracting the right leads.
1:45.2	And that's why I'm creating this show for you today because I understand that this is a
1:50.0	multi-dimensional problem and it's something that we have to continuously work towards and work on
1:55.8	in order to create the next up level in our businesses. So get ready. This is going to be one of
2:01.4	those episodes that you want to take pen and paper out. You want to be scribbling notes as fast as
2:05.9	you possibly can and you may just want to listen to it more than once. So let's go ahead and get
2:11.5	started. When you look at marketing your business, the center piece of everything that you do
	...

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