93: What is Greenwashing? How To Spot Misleading Environmental Claims

ECO CHIC

Cloud10

Natural Sciences, Arts, Fashion & Beauty, Society & Culture, Science

4.7 • 641 Ratings

🗓️ 4 February 2020

⏱️ 10 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

It’s easy to be impressed by all the “sustainable” products entering stores, but it’s also easy to be tricked into believing deceitful eco-friendly labels. Today, we’re discuss greenwashing: a marketing tactic leading consumers to assume a company’s products are more environmentally sound than they truly are. This episode gives an overview of items currently in market, plus campaigns and habits that we should be thinking more critically about regarding their environmental impact. We discuss certifications to look out for, questions to ask your brands, and overall mindfulness in the marketplace. Follow us on Instagram @ecochicpodcast / @lauraediez or on Facebook, ECO CHIC Podcast. Sign up for our newsletter at totallyecochic.com (where you always get 10% off with code ECO CHIC). Email me directly at [email protected]. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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1:12.4	My name is Laura Diaz. I hope you're doing really great. I'm really happy to have you here joining us for episode 93, all about
1:17.9	greenwashing. We haven't done a little bite-sized episode in a minute. So I thought this would be a
1:22.7	really fun, helpful one to get you thinking about your choices this week. Of course, in terms of
1:26.9	products and the
1:27.5	brands you buy, but also just the environmental habits that you choose to implement in your life,
1:31.2	I think that greenwashing is something that we all fall victim to at one point or another,
1:35.7	no matter how environmentally savvy you think you are. It's really easy to be fooled. So I think
1:41.0	this is an important conversation. If you are new to the environmental movement,
	...

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