Hey there, I'm Jason Gots and you're listening to Think Again a Big Think podcast.

Started in 2008, Big Think is a kind of online think tank of big ideas from some of the most creative thinkers on the planet.

On the Think Again podcast, we revisit these ideas in new ways.

Our producers surprised me and my guests with short interview clips from Big Things Archives,

ideas that we didn't necessarily come here expecting to discuss.

I'm very, very happy to be here today with Adam Alter.

Adam is the author of the New York Times bestseller Drunk Tank Pink and other unexpected forces

that shape how we think, feel, and behave.

And he's written for The New York Times, New Yorker, Atlantic, Wired, Slate, Washington

Post, and other publications.

He's an associate professor of marketing at New York University and also teaches in the

psychology department.

His fascinating and chilling new book, Irresistible, the rise of addictive technology and

the business of keeping us hooked, has, among other things, convinced me to stop charging

my cell phone in my bedroom.

Welcome to think again, Adam.

Thanks, Jason.

Yeah, and I'm not joking about that.

I could.

Literally, literally as a result of reading your book, I now am charging my cell phone in the

kitchen and just prior to that had deleted Facebook from it as well, which has actually

significantly improved my life.

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