93. A Conversation Between Founder and Perfumer (w/ Ourside’s Keta Burke-Williams and Delbia Do's Darryl Do)
Perfume Room
Emma Vernon
4.9 • 619 Ratings
🗓️ 25 April 2023
⏱️ 61 minutes
🧾️ Download transcript
Summary
Very special episode today!! You often hear about the founder/perfumer collaboration process, but rarely do you get an inner-glimpse of it. Today, you do! I am joined by the Founder AND the Perfumer of one of my favorite-ever brands: Ourside! (Yes, that brand I won't stop talking about...) Ourside is a small-batch, luxury, ingredient-conscious, Black-owned brand, and is one of the ONLY brands that can truly claim being entirely NYC-based. From idea to bottle, every aspect of these scents is hand-crafted in the Big Apple. Ya, I just wrote big apple in a podcast description - what about it?
I chat with Founder Keta Burke-Williams (HBS grad turned fragrance entrepreneur) and Perfumer Darryl Do (a 2nd-gen perfumer in his family's fragrance and flavor manufacturing house, Delbia Do) all about their collaboration process. This ep feels like a VIP pass to a rarely-publicized conversation. And if you haven't heard Keta's and my first conversation, go listen to EPISODE 8! <3
FRAGS MENTIONED:
L’Objet Oh Mon Dieu, Frederic Malle Lipstick Rose, Balenciaga Balenciaga, Ourside Dusk, Chanel No. 5, Ourside Nostalgia, Hollister, Axe, TAG, Ourside Moon Dust
FOLLOW: @ourside.nyc @senseidarryl
SHOP: ourside.nyc
SUPPORT OUR SPONSOR: twistedlily.com
'PERFUMEROOM' for $25 off orders over $100 (valid thru June)
SHOP MY FAVORITES: https://shopmy.us/collections/27365
(if you're seeing this after June, code PERFUMEROOM10 gets you 10% off all orders)
Transcript
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| 0:00.0 | Welcome to the perfume room. My send of the day today is a brand new launch. I am wearing |
| 0:14.9 | Omondeu from L'Obegé. You might remember that fragrance because it's what Ashley Benson mentioned |
| 0:19.8 | that her home smelled |
| 0:20.9 | like. She has the candle and the incense of it. And they just launched fine fragrance a week and a half |
| 0:25.9 | ago. So when I passed their Upper Side Storefront today, I was like, I got to go in. And honestly, |
| 0:30.6 | it's fun. The aesthetic of LaBje is kind of like a love child between Fornesetti and Jonathan Adler. |
| 0:36.0 | That's sort of like whimsical, |
| 0:37.9 | chic maximalist vibe. |
| 0:39.8 | Anyway, they just launched four fine fragrances and Omandu was easily my favorite. |
| 0:45.5 | Why you ask? |
| 0:46.7 | Because it is my favorite genre. |
| 0:49.0 | It is a lipstick fragrance. |
| 0:50.7 | It's sort of like a fruity gourmandi lipstick scent, but very realistic, immediately |
| 0:55.4 | reminding me of my grandmother's lipsticks in a way that only one other fragrance has really |
| 0:59.6 | been able to do. And that fragrance is lipstick rose from Frederick Mall. And to be clear, |
| 1:05.2 | this smells different than lipstick rose. It actually reminded me a little bit of how I remember |
| 1:09.0 | Balenciaga, you know, the Balenciaga |
| 1:11.0 | perfume with like the sort of marbleized cap, how I remember that one smelling, although I have |
| 1:15.8 | not smelled that scent, I think, in like a few years at this point. But it smells like how I |
| 1:20.3 | remember Balenciaga, maybe a little bit sweeter, maybe a little bit boozyer, like plummy, syrupy, |
| 1:26.5 | coniac-y, rose violet lipstick. If you love a good |
| 1:29.9 | lipstick scent, definitely add this one to your try list. Let's get to our guests. Plural today, |
... |
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