928. Level Up Your Business: Client Acquisition Strategies For Booking Qualified Consults

The Kelly Roach Show

Kelly Roach

Business, Entrepreneurship

4.9 • 965 Ratings

🗓️ 3 July 2023

⏱️ 26 minutes

🔗️ Recording | iTunes | RSS

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Summary

On today's episode of The Kelly Roach Show, Kelly talks about upping your client acquisition game with strategies for booking more qualified consults by targeting the right audience and providing valuable content.

She discusses how: nurturing warm leads through personalized follow-up messages, private messages, and custom videos builds genuine relationships. Leveraging regular emails to invite subscribers to apply for consultations increases conversion chances and establishes trust. Creating valuable content and resonating messaging establishes authority. Prioritizing essential tasks and developing personalized strategies drive qualified consultations, boosting business growth. Implementing these techniques overcomes frustration and achieves focused efforts for success.

Also in this episode:

The distinction between awareness and opportunity
Your database is a valuable source of potential customers
Why growth matters to you this year
The bottom sector of the market is being squeezed to death

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Transcript

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0:00.0	Welcome to the Kelly Roach Show, the place for no fluff easy to implement 20 minute or
0:10.8	less business and leadership lessons to help you build a sustainable business that scales.
0:17.6	Lead with integrity and create a lasting legacy.
0:21.6	I'm Kelly Roach, former NFL cheerleader and Fortune 500 executive turned 8 figure entrepreneur.
0:28.1	Let's get started.
0:30.0	All right. Welcome back everybody. Today we're digging into how to get more qualified
0:36.1	consults on the books in your business. And we just came off at an episode where we were discussing
0:43.1	how to attract more qualified leads and how to make sure that you're messaging actually land
0:49.2	with your ideal avatar. And so just assume that this episode goes hand in hand with that.
0:56.2	Because in order to get more qualified consults on the books you need to make sure all the things
1:02.6	that we talk about today are layered on top of the things that we talked about in the episode
1:08.0	where we just dug into all the things as it relates to attracting qualified leads.
1:14.4	So attracting qualified leads comes first booking qualified consults comes second.
1:21.5	So let's go ahead and let's dig in to how to fill your calendar with the right
1:27.2	consults and or how to make sure your team's calendar is filled with the right consults each week.
1:34.2	But before we dig into all the strategies and tactics that you're going to use to make sure that
1:40.2	your calendars are booked the right way with the right people that actually put money in the bank.
1:46.3	Let's back it up for a second and let's talk about the reason why most small businesses
1:51.6	are struggling right now. And that is because most small businesses lack intent and focus.
2:00.9	Most business owners, most small business teams are doing a thousand different things,
2:06.7	not very well. And a lot of business owners out there right now are on the struggle bus.
2:13.3	And the reason why is your focus is to dilute it. Now you might say Kelly,
	...

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