#925 – 10 Things Ironman Should Start Doing With Races
Crushing Iron Triathlon Podcast
Mike Tarrolly
4.8 • 739 Ratings
🗓️ 30 April 2026
⏱️ 67 minutes
🧾️ Download transcript
Summary
Today, we brainstormed to give Ironman (at least) 10 great ideas to increase excitement, revenue, and branding at their races. We talk about ways to increase age grouper engagement and retention. We get into on course changes to make the races tougher, more memorable, and safer. We look at getting the fans more invested and involved. Some of these are a little out there, but all good ideas start with a seed and maybe someday soon you'll see some of these thoughts feathering their way into the Ironman ecosystem.
Topics:
- Elite Age Groupers
- Age grouper recognition
- Tougher Races
- Spectator engagement and eduction
- Rolling starts, wave starts, mass start options.
- Split awards at age grouper level
- Parimutuel betting
- Spectator points
- Human interest stories
- Amping up the crowd for late finishers
- Tri Club Championship format
- Comedians
- Retention wins
Mike Tarrolly - mike@c26triathlon.com
Robbie Bruce - robbie@c26triathlon.com
Transcript
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| 0:00.0 | All right, man. Welcome back. |
| 0:22.6 | It is chilly. |
| 0:24.4 | It is. |
| 0:28.2 | It's chilly, but the season is heating up. |
| 0:32.2 | It is, listen, it's a masterfully gorgeous day here in Riverville, Park, Kansas. |
| 0:36.8 | It is April 30th, the year 2000 C-26. |
| 0:40.4 | Welcome to everybody. You're listening to Crushing Iron podcast. This is episode 925. Yeah. You nailed it and we are sticking to our word today, I guess. We are. |
| 0:50.7 | Right. Listen, and I'm sure people heard that on Tuesday. They're like, yeah, that's never going to happen because we tend to like start the podcast. |
| 0:57.5 | And we start just having our usual like conversation. And the next thing you know, we're talking about a completely different topic, yet still important topic. |
| 1:05.3 | But and not only are we going to keep our word and do our 10 things we would suggest iron man change uh we |
| 1:13.0 | actually both did our homework so so you know and lisa if you're listening we can do our homework |
| 1:18.6 | on time and you're never too you know you're never too old to learn how to do that but yeah like we |
| 1:23.2 | we're both at our homework uh see i'm interested hear. I'm sure we'll have some similarities, |
| 1:28.9 | but I'm interested here. |
| 1:30.1 | I know you did five, I did five, |
| 1:31.6 | but yeah, we're interested to lay those out there. |
| 1:35.2 | I guess in the spirit of, you know, |
| 1:36.9 | you know, Iron Man has been, you know, great for us. |
| 1:42.1 | And obviously, and then they've been kind of reaching out to us a little bit. So I think that, you know, just generally, I think, you know, we've done a lot of podcasts about races and done a lot of things with Iron Man. And, you know, we've been around the block a few times with 925 podcasts now. And I don't know. We just thought thought we'd you know help help them out a little bit |
| 2:02.9 | help out a little cash yeah gentle suggestions you know tender nudges however you'd like to think it is |
| 2:11.3 | like you know we you know they they are i think in the as most businesses right like you really |
| 2:17.4 | only hear from the really, really, really pissed off, dramatic, unhappy people. |
... |
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