This is the top entrepreneurs podcast where founders share how they started their companies and got

filthy rich or crash and burn. Each episode features revenue numbers, customer counts, and other

insider information that creates business news headlines. We went from a couple hundred thousand dollars to two point seven million.

I had no money when I started the company.

It was a hundred and sixty million dollars which is the size of any IPOs.

We're a bit strapped.

We have like 22,000 customers.

With over five million downloads in a very short amount of time,

major outlets like Inc are calling us the fastest growing business show on iTunes.

I'm your host, Nathan Latka, and here's today's episode.

Hello, everyone, my guest today is Matt Britton.

He's America's leading expert on the millennial generation,

having consulted for over half of the Fortune 500. In 2002, he founded MRI, which he grew to 500 employees and was acquired in 2011 by the publicist group. In 2016, he joined Crowd Tap as CEO, which is what we'll really focus on today. That's company that was spun off from MRI and was since focused on bringing crowd tap's real-time

consumer research product susie to market matt are you ready to take it to the top let's do it

all right so break this down for me so back in i think it was between 2009 and 2016 you were listed

as the founding partner and chairman of the board at crowd tap how did How did CrowdTap get created off of MRI?

So, MRI was originally called Mr. Youth, and it was called Mr. Youth because we were founded on

the premise to help big brands target teens and college students, basically right when the

internet was starting as a thing, not to date myself, but it's the reality. And one of the things

we were doing back in a day is we had these major student rep networks.

So we had student reps for Microsoft and P&G and Coca-Cola. And we built the software to manage and measure them.

Then when bloggers, which became influencers, kind of took off, we had a lot of third-party agencies and companies asking if they could license our student rep software to manage their own blogger

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