922: The 'Too Late' Lie: Why Now Is Actually the Perfect Time to Start a Podcast

The Goal Digger Podcast | Top Business and Marketing Podcast for Creatives, Entrepreneurs, and Women in Business

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 15 October 2025

⏱️ 54 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Everyone's wrong about podcasting. They're telling you it's too saturated, too late, too hard. But here's what they don't know: 91% of podcasts are basically dead. While everyone's scared to start, you're walking into wide open territory. If you've been sitting on a podcast idea, convinced you've missed your chance, this article will change your perspective entirely. After helping hundreds of students launch successful shows and building my own podcast to over 100 million downloads, I've learned that the people saying "it's too late" are usually the same ones who gave up after three episodes. The truth is, now might actually be the perfect time to start your podcast. Let me show you exactly why! And if this episode inspires you to hit ‘record’, you’re going to want to register for my FREE class “Podcasting 101: How to Start, Record, and Profit from Your Show” at http://www.freepodcastclass.com! I can’t wait to help you get your show up and running. Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/best-time-to-start-a-podcast Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger. Find a co-host today at http://airbnb.com/host. Shop SKIMS Fits Everybody collection at http://skims.com/goaldigger! Create your sanctuary of comfort with Boll & Branch. Get 20% off your first sheet set plus free shipping at https://www.bollandbranch.com/goaldigger. Check out What Should I Do With My Money? from Morgan Stanley. Listen now at https://mgstnly.lnk.to/bqe8HiAC!GD. Experience the power of a Dell PC with Intel Inside®, backed by Dell’s price match guarantee. Shop now at https://www.dell.com/deals. Visit http://www.mercury.com/ to apply online in 10 minutes. Mercury is a financial technology company, not a bank. Banking services provided through Choice Financial Group, Column N.A., and Evolve Bank & Trust; Members FDIC.

Transcript

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0:00.0	Ready to turn your brilliant podcast idea into reality? If you've been dreaming about launching a podcast,
0:07.3	there's never been a better time to start. The podcasting world is thriving and your unique voice
0:13.5	is exactly what it needs. I am thrilled to invite you to my free live masterclass podcasting 101,
0:20.2	how to start record and profit from your show.
0:23.1	And I only teach it live once a year. In this one hour masterclass, you'll learn how to start
0:28.5	podcasting with equipment you already own, create content that attracts listeners around the clock,
0:34.0	and make money from your show in ways that go beyond sponsorships.
0:38.0	As my gift for joining me live, you'll receive my ultimate equipment checklist
0:42.4	featuring my exact professional setup plus budget-friendly recommendations that'll have you
0:47.4	sounding like a pro from episode one. You'll walk away with a clear action plan and everything
0:52.3	you need to finally move from idea to launched podcast.
0:56.2	Claim your spot now at freepodcastclass.com.
0:59.7	That's free podcastclass.com.
1:01.8	The world is waiting to hear what you have to say.
1:04.5	Join me at free podcast class.com.
1:11.6	Introducing your new Dell PC powered by the Intel Core Ultra processor.
1:16.4	It helps you handle a lot, even when your holiday to-do list gets to be a lot, because
1:21.2	it's built with an all-day battery plus powerful AI features that help you do it all with
1:26.3	ease, from editing images to drafting emails
1:29.2	to summarizing large documents to multitasking. So you can organize your holiday shopping and
1:34.8	make custom holiday decor and search for great holiday deals and respond to holiday requests
1:39.0	and customer questions and customers requesting custom things and planned the perfect holiday
	...

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