Welcome to the Shameless Mom Academy. I'm your host, Sarah Dean, and I'm here to give you and

other passionate, dedicated moms the tools you need to bridge the gap between motherhood

and living the life of your dreams. I'm also here to help you be a little more shameless every day,

because if you aren't building a life, you're extraordinarily

proud of. What kind of legacy are you building? So let's dive in. Pratima, welcome to the

Shameless Mom Academy. I'm delighted to have you today. I'm so excited to be here, Sarah. Thank you for

having me. So tell us a little bit about your life personally and professionally beyond your bio.

Right now, I'm doing Craft Street design full time.

So I'm the designer and the founder over there.

So I do a lot of work still.

We do have people.

And I'm also a mom of a high schooler.

So that kind of keeps me busy right now, especially during the December

time with retail sales going up, along with family parties, all sorts of stuff.

This is a hard time of year as a business owner because you want to take advantage of the

impact that the holidays has on your business, which can be sometimes really big, but at the same

time, you want to, like, enjoy your holidays with your family. Do you feel torn in that? Yeah, I feel very

torn in that. Yeah, it takes a good amount of scheduling to make sure that you're doing both well,

because, you know, it is a crucial time, as you said, and you don't want to drop the ball on your business, but at the same time trying to

you know, juggle the family stuff. My kid's already out of school and she's on her break. So it's

kind of, yeah, I mean, it takes a good amount of proper planning for everything to work out.

Yes. And is Craft Street design fully online or do you have a local store as well?

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