#92 - Leaving Security for Entrepreneurship with Joelle Cavagnaro
Choose Hard with Cody McBroom
Cody McBroom
4.9 • 825 Ratings
🗓️ 20 January 2026
⏱️ 63 minutes
🧾️ Download transcript
Summary
What does it actually take to walk away from a "safe" career with a pension to build a multi-seven-figure fitness empire? In this episode of Choose Hard, Cody McBroom sits down with Joelle Cavagnaro, founder of Level TEN Coaching and co-founder of the Levolution app.
Joelle opens up about the "internal itch" that led her to leave her career as a high school teacher and the grueling "side hustle" years of grading papers at 5 AM while writing macros for clients. They dive deep into the messy middle of entrepreneurship, the psychological shift from individual contributor to CEO, and why she chose the "hard" path of evidence-based education over quick-fix marketing.
In this episode, we discuss:
- The "Golden Handcuffs" of Teaching: Why safety is often more dangerous than risk.
- The Productivity Lie: How motherhood forced a "Level TEN" high-performer to redefine intensity and "Choose Hard" in a new way.
- The Identity Shift: Transitioning from Joelle Samantha (the individual) to the leader of a major coaching organization.
- Building the Levolution App: The unseen "hard" of tech development and staying evidence-based in a fad-driven industry.
- Overcoming Perfectionism: How a history of Orthorexia and control shaped her leadership style today.
Whether you’re an aspiring entrepreneur feeling stuck in your 9-to-5, or a parent trying to balance massive ambition with presence at home, Joelle’s story is a masterclass in choosing the harder path to find a better life.
Connect with Joelle:
- Instagram: @joellesamantha
- Website: LVL-10 Coaching
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Transcript
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| 0:00.0 | Welcome to the Choose Hard podcast. I'm your host Cody McBroom and with me today I have my good friend, |
| 0:04.6 | Joelle Cavanaro. She is the owner of Levolution coaching, which is a training and nutrition |
| 0:09.6 | coaching company, as well as the fitness league training and habit tracking app. But most importantly, |
| 0:14.7 | she is a wife, she is a mother and she is somebody who took a massive leap from a lucrative |
| 0:20.8 | teaching career where she |
| 0:22.3 | had safety, security, instability to pursue her passion inside of fitness and nutrition |
| 0:28.3 | despite what other people around her were saying, which may have come from them loving her |
| 0:33.7 | and trying to protect her, but their insecurities were projected onto her, and she |
| 0:38.2 | did not let them become her own insecurities. Instead, she continued to push forward and embark on |
| 0:43.8 | the journey of entrepreneurship and chasing her goals and what she wanted in her life. And there's a lot |
| 0:50.0 | to respect and admire about that. So on today's show, what I really wanted to do is pull out all the gold nuggets and |
| 0:56.8 | insights and lessons that she has learned from choosing hard time after time after time |
| 1:01.7 | to create the success that she has today without ever losing balance in her personal life. |
| 1:07.0 | Without any further ado, let's get into the show with the one and only, Joelle Cabanaro. |
| 1:13.7 | The greatest things in life all start with a challenge. |
| 1:17.6 | You must accept that everything is hard before it gets easy. |
| 1:21.5 | Everything you want in life begins with a hard path. |
| 1:28.6 | All right. |
| 1:29.4 | I'm going to do my best here. |
| 1:31.6 | Joel Kavanaugh. |
| 1:33.2 | Yeah, perfect. |
| 1:35.1 | Let's go. |
... |
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