92. 4 questions to ask yourself when pricing your offerings and services
Plenty with Kate Northrup
Kate Northrup
4.8 • 697 Ratings
🗓️ 18 February 2025
⏱️ 22 minutes
🧾️ Download transcript
Summary
Are you pricing your offers in a way that truly reflects their value—or are you undervaluing your work?
Pricing can feel tricky, but it doesn’t have to be. In this episode of Plenty, I explore how to cultivate a positive relationship with money, time, and energy so that your pricing supports true abundance—without burnout.
I’ll walk you through the four essential questions to ask yourself when setting prices for your offers, consulting services, or speaking fees. Instead of charging based on time alone, I’ll show you how to price based on experience, transformation, and results. I’ll also debunk the myth that discounting attracts more clients.
Through real-world examples, I’ll illustrate how to align your pricing with your personal and business goals, making sure your offers support both your financial growth and your energetic well-being.
Tune in and start charging what your work is truly worth!
“You are not charging for the amount of time it takes—you’re charging for the transformation.” -Kate Northrup
🎤 Let’s Dive into the Good Stuff on Plenty 🎤
(00:00) Introduction to Abundance and Goals
(01:00) Setting Financial Goals
(03:01) Myth of Discounting Prices
(06:39) Charging for Transformation, Not Time
(06:41) The Value of Customer Experience
(08:22) Value of Experience and Expertise
(15:01) Aligning Offers with Goals
(18:00) Leveraging Opportunities for Growth
(19:50) Key Takeaways on Pricing Strategies
(20:45) Conclusion and Abundant Mindset
Links and Resources:
Ready to create more ease on your wealth-building journey? I’ve put together a special Money Breakthrough Guide just for you! 🌟 I interviewed over 20 high-earning friends, and they revealed their most powerful money breakthroughs—the kind of insights usually shared behind closed doors. Now, I’m passing them on to you for free!
Head to katenorthrup.com/breakthroughs to grab the guide PLUS a mini-lesson where I share my biggest money shifts and a powerful nervous system healing tool. This is your chance to transform your relationship with money—don’t miss it! 💸✨
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Transcript
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| 0:00.0 | Is there a way to get paid for delivering this, but also have it further link to my goals down the road so that I'm having like multiple layers of return on investment? |
| 0:11.0 | I get paid to do it, but then also maybe down the line, it can lead to more business. |
| 0:16.0 | So I always like things that are a two-four or a three-for or a four-for, that is leverage. |
| 0:22.8 | Welcome to Plenty. I'm your host, Kate Northrop, and together we are going on a journey |
| 0:28.8 | to help you have an incredible relationship with money, time, and energy, and to have abundance |
| 0:37.1 | on every possible level. Every week, we're going to dive in |
| 0:41.9 | with experts and insights to help you unlock a life of plenty. Let's go fill our cups. |
| 0:50.2 | I've been getting the same question in a variety of forms lately, and that is, how do I |
| 0:57.1 | price my consulting services, my speaking fee, my offerings? Like, how do I price stuff? And so I'm going to |
| 1:06.4 | give you four things to think about when you are pricing your offers. And this is related. |
| 1:15.7 | You know, here we are. If you're listening to this in real time as we release things here on |
| 1:19.8 | Plenty, it's the top of the year. So you may have set some financial goals and you may be |
| 1:26.4 | asking yourself now, how am I going to make money this year? |
| 1:30.3 | Like, what's the plan? |
| 1:31.2 | Now, I want to say, if you've been following along, you know that I would encourage you to, |
| 1:36.6 | instead of asking the question of how am I going to hit these goals, to ask yourself the |
| 1:41.8 | question, who do I need to be in order for these goals to become |
| 1:48.1 | inevitable. That being said, the four things I'm going to outline today are going to help you |
| 1:53.6 | to price your offerings as the who you need to be to make these goals inevitable. So I want to walk you through the things that I |
| 2:03.8 | went through when I was thinking about changing my speaking fees. And also, this applies to |
| 2:10.5 | consulting services, your online offerings, if you offer courses or coaching packages. Here's the thing. For most things out there, |
| 2:22.0 | you really can kind of like come up with whatever pricing you want. For a lot of business owners, |
... |
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