918: Creating Their Own Demand By Ditching the "Cookie-Cutter Flips" w/George and Heather Bassett

BiggerPockets Real Estate Podcast

BiggerPockets

Education, Investing, Business

4.8 • 16.6K Ratings

🗓️ 20 March 2024

⏱️ 50 minutes

🔗️ Recording | iTunes | RSS

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Summary

Fix and flips have looked a lot alike for the past few years. You see the same countertops, wall colors, appliances, and flooring in almost every new flip. While it makes sense for many high-volume flippers to use the same “cookie cutter” recipe repeatedly, it may not get you the highest price on your house flip. If you want to start a bidding war on your next investment property, you’ll need to think outside the box, like George and Heather Bassett have. George and Heather aren’t your everyday house flippers. To start, they filmed this entire interview from inside a church-turned-luxury house flip. George and Heather want to make each home they flip stand out and feel unique to every prospective buyer who walks through it, and their recipe for success sure seems to be working. On a recent flip, they had over fifty showings in one weekend alone. So, what house-flipping tips do they have that could help YOU sell for more? From unique finishes to thinking of livability first, asking the house what IT wants, and staging the not-so-basic way, George and Heather deliver an absolute masterclass on how to turn your next fix and flip into a show-stopping, bidding-war-starting, beautiful property that could give you tens of thousands more in profit than what the everyday flipper is getting. In This Episode We Cover: Why “cookie cutter” flips AREN’T what buyers want in 2024 Inexpensive, “unique” additions that’ll make your fix and flip sell for more Asking the house what IT wants and keeping the character of historic homes How to use “bold” renovations to start a bidding war on your next house flip Financing your next fix and flip with hard money, private money, and…credit cards? The ONE thing that’ll help your home sell for TOP dollar (which most people skip) And So Much More! Links from the Show Find an Agent Find a Lender BiggerPockets Youtube Channel BiggerPockets Forums BiggerPockets Pro Membership BiggerPockets Bookstore BiggerPockets Bootcamps BiggerPockets Podcast BiggerPockets Merch Join BiggerPockets for FREE Learn About Real Estate, The Housing Market, and Money Management with The BiggerPockets Podcasts Get More Deals Done with The BiggerPockets Investing Tools Find a BiggerPockets Real Estate Meetup in Your Area Expand Your Investing Knowledge With the BiggerPockets Books Be a Guest on the BiggerPockets Podcast Hear Dave and Henry On the “On the Market” Podcast Dave's BiggerPockets Profile Dave's Instagram Henry's BiggerPockets Profile Henry's Instagram The Renovations That’ll Instantly Increase Your Home Value, Part 1 The Renovations That’ll Instantly Increase Your Home Value, Part 2 Check Out George and Heather’s Church Flip Connect with George and Heather: Team Bassett Facebook Team Bassett Website Check out more resources from this show on https://www.biggerpockets.com/blog/real-estate-918 Interested in learning more about today’s sponsors or becoming a BiggerPockets partner yourself? Email advertise@biggerpockets.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Hello investors and welcome to the BiggerPockets Real Estate Podcast.
0:04.0	Now usually when you see the word unique in real estate it's basically just code word for
0:10.1	weird or terrible it's just like one of those things that I feel like a lot of listing agents put in their descriptions and it doesn't really mean what you think it means. But with our guests today, making properties unique is actually part of their business strategy.
0:25.8	That's right, Dave, and focusing on these unique and special characteristics is leading to
0:31.6	higher profits for this couple.
0:33.0	Hey everyone, I'm Dave Meyer.
0:35.0	And I'm Henry Washington, and today we're talking to George and Heather Bassett.
0:38.0	That's right, they've been investing together for seven years now,
0:41.0	so they've made a lot of deals work in a lot of different market
0:44.8	cycles and before they started investing they have a really cool story. George was
0:49.5	a mechanic Heather was a teacher and now they've used those skills not only to become agents both of them
0:56.1	but also to become successful flippers where they renovate and sell homes that don't look
1:01.5	like every other flip you've probably seen in the past.
1:04.7	All right, let's dive in.
1:06.4	Heather and George, welcome to the show. Thanks for being here.
1:09.3	Thank you.
1:10.5	To kick off the show, I'd love to hear about your flipping business and how your approach to flipping homes is different from a lot of other investors.
1:19.4	Absolutely. So when we started flipping, we knew we wanted to do things a little bit differently.
1:26.8	We really focused on those little details that would make our flip stand out from your average flip.
1:34.0	And since then, we've kind of gained momentum in that space.
1:38.5	And we have our ways of adding those little details
1:42.0	and those little touches that make it look more custom
	...

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