#918: A topic, tip and a term today on Coaches Corner: Testing
Silent Sales Machine Radio
Jim Cockrum
4.8 • 805 Ratings
🗓️ 6 November 2024
⏱️ 52 minutes
🧾️ Download transcript
Summary
In this episode of Silent Sales Machine Radio, Brian and Robin Joy delve into the crucial concept of testing ASINs, a key strategy for Amazon sellers. They explore what testing actually means, the different ways to approach it, and how it can minimize risks while maximizing profits.
Brian and Robin use relatable analogies—from testing shower temperatures to clinical trials—to explain why starting small is important before making big inventory commitments.
Tune in as they share practical tips on effective testing, discuss the benefits of gaining real selling experience, and emphasize the value of building trust with Amazon through successful transactions. Whether you're a seasoned seller or just getting started, this episode will help you develop a smarter approach to testing your products.
Our special guest and legal advisor at the conclusion of today's show, Jeff Schick of JeffSchick.com discusses transparency and enrolling in the Amazon program to keep your account health rating good. He gives us insight in how to get the transparency codes as a retail arbitrage seller and preventative measures to help ensure that your account is not flagged.
Watch this episode on our YouTube channwel here: https://youtu.be/cLG86JqnGcM
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Transcript
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| 0:00.0 | Welcome back to Silent Sales Machine Radio. We are your co-hosts. I'm Brian. And I'm Robin Joy. |
| 0:06.9 | And this is Coach's Corner. Hi, everybody. Next in our series of a topic, a tip, and a term for new Amazon sellers, we're going to talk today about testing aces. What does that mean? What is that? What are you talking about? You keep saying it, but I don't quite get what you say. We hear it all the time. Like, oh, it's worth a test. It's just a test. You should test that. I would test that. But what do we mean by that? When do we say that? And why? And why? Right. |
| 0:37.6 | What are we trying to accomplish with a test? |
| 0:39.2 | Right. |
| 0:39.9 | Well, exactly. |
| 0:41.2 | What are we trying to accomplish with a test? |
| 0:43.4 | Yeah. |
| 0:43.8 | So let's start with the definition from the Oxford English dictionary about what a test means. |
| 0:49.3 | Fancy. |
| 0:50.3 | Fancy. |
| 0:51.2 | OED? |
| 0:52.1 | The OED. The OED. So according to the OED, the test is, quote, a procedure intended to establish the quality, performance, or reliability of something, especially before it is taken into widespread use. |
| 1:07.1 | Sounds like test small to me. |
| 1:09.8 | It does sound like test small. Yeah, that's the other thing. We hear test it. I test it. I test it. Test small to me. It does sound like test small. |
| 1:11.5 | Yeah, that's the other thing. |
| 1:14.1 | We hear test it, I test it, that test small. |
| 1:14.6 | Yeah. |
| 1:15.4 | We hear that a lot. |
| 1:16.3 | All right. So we are trying to get a sense of what's going to happen before we make a bigger |
| 1:22.2 | commitment, basically. |
| 1:23.5 | That's right. |
| 1:24.6 | Because there is some level of risk, even though it's very low in the replant strategy, there is some level of risk every time. You don't want to increase that risk until you know what you're dealing with, right? We can look at the history and Keepa gives us a lot of information if we want to dig into it, but it's historical information. |
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