Hello, business building warrior. Welcome to Silent Sales Machine Radio. It's the weekend,

if you're listening to this episode when it came out. That means it's a Saturday episode.

And what we like to do on Saturdays around here recently is spend some time with the newest

listeners to our community as the second half of our show. So if this is maybe the first episode

you've ever heard, stick around. We've got some stuff just for you. The second part of our show

today is an introduction to this community, talking about our free resources, some of the great

opportunities that are available to you and kind of diving into the details of all of that.

But I also like to do some announcements for those who have been around a while.

Maybe you've been in our community for three months, six months, five years.

We've got people who've been around here for 18 years, 20 years.

That's pretty incredible, right?

Going all the way back to the beginning of this podcast, plus well beyond that.

So any important announcements are at the front end of our weekend update.

And then the second half is a repeat of some basic stuff that's really, really good if you're

new around here.

So what I want to talk about this week is, hey, we're into Q4.

Things are starting to pick up. A few things happen

every fourth quarter. We've seen this pattern for over a decade now. Here's what I'm talking about.

Amazon gets a little crazy. They start enforcing and clarifying some rules and kicking out some new strategies for

keeping the catalog clean. They've done this every year for about a decade now. And you'll hear

stories of people saying, wait, what just happened? This has worked six years in a row and it doesn't

all of a sudden. What's going on? Because maybe it was their

...