This is the top entrepreneurs podcast where founders share how they started their companies and got

filthy rich or crash and burn. Each episode features revenue numbers, customer counts, and other

insider information that creates business news headlines. We went from a couple hundred thousand dollars to 2.7 million.

I had no money when I started the company.

It was $160 million, which is the size of any IPOs.

We're a bit strapped.

We have like 22,000 customers.

With over 5 million downloads in a very short amount of time,

major outlets like Inc are calling us the fastest growing business show on iTunes.

I'm your host, Nathan Latka, and here's today's episode.

Hello, everyone.

My guest today is Tyson Quick.

He's a digital marketing whiz who's focused on perfecting the landing

page optimization process. He found that Instapage in 2012 after seeing how marketers were losing

money in wasted ad spend. His vision then has been to create a landing page platform that

maximizes returns through advertising personalization. All right, Tyson, are you ready to take us to the

top? Absolutely. So where would you

like me to start? Well, start first. Tell us what Instapage does and what's your business model. How do you

make money? Yeah, absolutely. So what Instant Page is really building is what we're now calling

is the advertising conversion cloud. And what that is, is we realize that there's kind of a gap between ad tech and MAR Tech.

And there's kind of a spot right in there in the middle what we're calling conversion tech.

And it's really everything that you would need to maximize your ad spend and turn more ad clicks into conversions,

...