91: How to Rapidly Boost Conversions and Stop Losing Customers with Brian Moran of SamCart

The Foundr Podcast with Nathan Chan

Nathan Chan

Marketing, Business, Entrepreneurship

4.8 • 662 Ratings

🗓️ 10 May 2016

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

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Summary

As the dominance of technology keeps on gaining steam, some non-techy, would-be entrepreneurs are made to feel discouraged. How can they compete with all the slick coders starting businesses in this virtual world? That didn’t stop non-coder Brian Moran from making serious money online, and ultimately making it big in the competitive niche of Software as a Service (SaaS). No programming geek, Moran was a marketing major, but primarily a baseball player, in college. He had hoped to continue his baseball career after graduating, but an injury forced him out of the ballpark and into the office. His office job was stable, well-paid, low-stress … and intolerable. “I was just bored out of my mind. I was getting paid well, great benefits, I had just gotten married,” says Moran. “But someone else was controlling every aspect of my life.” Six years and a newborn later, Moran is now the founder of the successful SamCart checkout service, which counts Foundr as one of its many customers. In the time between, Moran was consistently hitting it out of the park with multiple online businesses. Get ready, Moran’s story isn’t your average ball game. In this interview you will learn: How to build a SaaS company even if you don't have the technical skills The 7 key elements of a checkout page that actually converts Brian's marketing tactics that's led him to build multiple successful companies What you need to make it as an SaaS startup How to reduce churn and create loyal customers for life & much more!

Transcript

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0:00.0	This is episode number 91 with Brian Moran of the Founder Podcast.
0:06.1	Discover exactly what it takes to become a successful entrepreneur and what's possible through entrepreneurship from the greatest minds in business today.
0:15.1	Welcome to the founder podcast. Here's your host, Nathan Chan.
0:25.1	Thank you. Here's your host, Nathan Chan. Hey guys, Nathan Chan here, coming to you live from Melbourne, Australia.
0:30.3	I'm your host of the founder podcast, and we've got another awesome episode for you in store today.
0:38.1	Now, what's been happening in my world?
0:41.3	Wow, the team is growing really fast.
0:43.4	We've got, I think, eight full time now, which is pretty crazy.
0:48.8	It's funny how fast things move, you know, this time last year, it was just me.
0:55.5	And now we've like,
1:00.0	quadruped, whatever you want to call it in size. And we actually just moved into a nice awesome office, which is cool to just, yeah, get some, um, just a little bit more space. And,
1:07.5	um, just working through, through decking it out and making it absolutely awesome in Melbourne.
1:13.0	So, yeah, that's what's happening in my world.
1:16.0	I had some big realizations around, you know, speed.
1:20.0	I know I want to move super, super fast and roll out more product.
1:23.8	I got that idea about scaling the company up from this book that I read called
1:28.8	Ready Fire Aim, 0 to 100 million flat in no time. And it's just a fascinating book on how to
1:35.7	stick scale your company. And yeah, for us, you know, it's it's all about really now
1:41.4	developing more product to serve our audience. And yeah, I was really on
1:46.9	that path, but then I realized, you know what? I don't want to create half-baked products. I don't
1:51.5	want to do things half-baked. So now I'm just taking a step back and just optimizing everything
1:57.4	that we have and all of our other assets, not just the magazine, not just founders
	...

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