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The Goal Digger Podcast

903: Email Marketing 101: How to Grow Your List, Nurture With Ease, and Sell Without Feeling Salesy

The Goal Digger Podcast

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.812.3K Ratings

🗓️ 11 August 2025

⏱️ 56 minutes

🧾️ Download transcript

Summary

Have you ever opened your inbox and wondered… “Is anyone out there actually reading this?” Or worse: “Am I just sending helpful tips into the void without ever making a sale?”  If email marketing feels like a mystery to you, today’s coaching session and my FREE minicourse at https://listbuildchallenge.com is about to lift the fog. Andrea Astner, also known as The Productivity Witch, is a coach who helps overwhelmed ADHD solopreneurs find flow and structure in their business in a way that works with their unique brain, not against it. In this coaching session, we’re digging into her biggest challenges around email marketing and list-building, including how to attract the right people, create a newsletter that actually converts (without being spammy), and what metrics are really worth tracking when you’re building a business with intention. Not sure what to say in your emails, how to balance value with sales, or how to grow an email list that actually leads to paying clients? Click play! And if you want even more help with list building, head to https://listbuildchallenge.com and sign up for my free mini-course that will walk you through how to start, serve, and scale your email list! By this time next year, you could have an email list that’s driving sales, creating freedom, and supporting your big dreams. I’ll see you there! https://listbuildchallenge.com   Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://jennakutcherblog.com/email-marketing-101-beginner-strategy  Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger.  Find a co-host today at http://airbnb.com/host.  Start your risk-free Greenlight trial today at http://greenlight.com/goaldigger!  Save 30% on Bitdefender Ultimate Small Business Security at https://bitdefender.com/goaldigger  and keep your business protected. Get 20% off our $25.00 Working Genius assessment at https://workinggenius.com with promo code GOALDIGGER. Reach the right professionals with LinkedIn Ads, used by over a billion professionals worldwide. Get your $100 credit at https://www.linkedin.com/goal!

Transcript

Click on a timestamp to play from that location

0:00.0

If email marketing feels confusing, overwhelming, or like something you should be doing, but you don't really know how, well, you're not alone.

0:09.0

In this coaching session, we'll break it all down, how to start, how to send, and how to actually make it fun.

0:15.4

I'm Jenna Goetcher, your host of the Gold Digger podcast. I escaped the corporate world at the age of 23 with nothing more than a $300

0:23.2

camera from Craigslist and a dream. Now I'm running a seven-figure online business that feels even

0:29.3

better than it looks, all from my house in small town, Minnesota with my family. Here, we value time as our

0:36.0

currency. We mix the woo and the work, and we are in the pursuit of

0:40.3

building businesses that give us the freedom to live lives that we love. I've always loved

0:45.2

turning big goals into reality, and I'm here to help you do the same. This isn't just a peek

0:50.7

behind the curtain. Come along with me and my guests as we tear the whole

0:54.3

curtain down. Every week we tackle practical, no-fluff marketing strategies and host honest

0:59.8

discussions on what works and what doesn't. Join me and my expert guests for actionable insights

1:05.7

to help you grow your dream business with confidence. Pull up a seat and get ready to be challenged, inspired,

1:12.2

and empowered. This is the Gold Digger podcast. Have you ever sent out an email and wondered,

1:19.9

is anyone actually reading this? Or worse, am I just sending helpful tips into the void without

1:24.7

ever making a sale? Well, if email marketing feels like a mystery

1:28.4

to you, today's coaching session is about to lift the fog. Andrea Asner, also known as the

1:33.7

productivity which is a coach who helps overwhelmed ADHD solopreneurs find flow and structure

1:39.2

in their business in a way that actually works with their unique brain and not against it.

1:44.6

Through her human design productivity readings and dreamy digital notion workspaces,

1:49.7

Andrea is all about making productivity feel intuitive and aesthetic.

1:54.4

Today we're flipping the script and she's the one asking me the questions in our coaching

1:58.0

session.

...

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