90: Publicity & PR with Sharon Bolt
The How of Business - How to start, run, grow and exit a small business.
Henry Lopez, Levante Business Group
4.7 • 522 Ratings
🗓️ 13 March 2017
⏱️ 45 minutes
🧾️ Download transcript
Summary
Using Publicity & Public Relations to grow your small business. Entrepreneur & author Sharon Bolt is our guest. She shares her interesting entrepreneurial journey (including transitioning from the corporate world to becoming her own boss), tips & advice for starting & running a small business, and how small businesses can use publicity and public relations to grow - including writing an effective press release.
This episode is hosted by Henry Lopez. The How of Business podcast focuses on helping you start, run, grow and exit your small business. The How of Business is a top-rated podcast for small business owners and entrepreneurs. Find the best podcast, small business coaching, resources and trusted service partners for small business owners and entrepreneurs at our website https://TheHowOfBusiness.com
Transcript
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| 0:00.0 | Welcome to the How of Business with David Begin and Henry Lopez, the podcast that offers practical advice and tips on how to run and grow your small business. |
| 0:10.3 | The How of Business helps aspiring entrepreneurs and small business owners achieve their definition of success and overcome challenges that get in their way. |
| 0:18.6 | This podcast series focuses on the everyday common business issues, |
| 0:22.6 | challenges, and opportunities that face the small business owner. So here now are your hosts of |
| 0:27.7 | the how of business, David and Henry. Welcome to this episode of the How of Business. This is |
| 0:36.4 | Henry Lopez, and my guest today is Sharon Bolt. |
| 0:39.3 | Sharon, welcome to the show. |
| 0:41.3 | Hello, Henry. Thank you so much for having me on your show. I'm really excited to be here. |
| 0:46.3 | I'm excited to have you. Sharon has been an entrepreneur for over 16 years. She's a publicity expert and founder of Get Free Publicity Today, her latest venture. She has |
| 0:58.4 | contributed to more than 40 different local and national newspapers, magazines, televisions, and radio |
| 1:05.3 | stations, and has received over $1.5 million in free publicity and free advertising for her and her clients. |
| 1:14.0 | She's also the co-author of two highly acclaimed books. |
| 1:17.4 | One is successful women in business, and the other one is every entrepreneur's guide |
| 1:22.5 | running your own business. |
| 1:25.0 | She was featured in the BBC documentary, Britain's most embarrassing pets, |
| 1:29.2 | and you'll soon understand why, and has had a regular slot, rather, on the BBC radio since 2008, |
| 1:37.8 | where she answers the listener's dog dilemmas. Although she maintains her regular dog training |
| 1:43.7 | slot on BBC, BBC radio that is, |
| 1:46.8 | and other media commitments. Her focus nowadays is on teaching startups, business owners, and |
| 1:52.6 | entrepreneurs how to build a brand, increase visibility, and generate sales through clever |
| 1:58.6 | use of free publicity. And we're going to chat about that today. |
| 2:02.6 | Sharon's with us today all the way from Red Hill, |
... |
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