90. Farrow and Ball's Joa Studholme Reveals All You Ever Wanted to Know About Paint But Were Afraid to Ask

The Great Indoors

Kate Taylor

Society & Culture, Arts, Design

4.8 • 1.6K Ratings

🗓️ 17 November 2022

⏱️ 38 minutes

🔗️ Recording | iTunes | RSS

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Summary

What's next for paint trends? Is Downpipe a design crime? Why on earth is Jitney called Jitney? And HOW do you decide what colour to paint your front room? Joa Studholme is the colour curator for adored paint and paper brand Farrow & Ball. Here she reveals all, from how she mixes colour in a ramekin at the kitchen table, to what colour paint she knows will always mean "home" to her children. Do follow Joa @joastudholme Useful links and images are supplied on each of Kate and Sophie’s blogs madaboutthehouse.com and sophierobinson.co.uk You can follow them on Instagram @sophierobinsoninteriors @mad_about_the_house or join our Facebook group The Great Indoors Podcast And for behind the scenes footage of Sophie and Kate uncut, unplugged and unrestrained, do have a look at YouTube Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	Hello and welcome to The Great Endors. The podcast which reveals everything you ever
0:14.1	needed to know about interiors and explains how to make it all really work for you in your
0:18.5	home. I'm Kate Watson's mine and I'm Sophie Robinson. And today we are talking to a creative
0:24.4	legend, the face that launched a thousand colour schemes, the woman who has steered and surprised
0:31.5	the nation's taste for over 25 years armed with nothing but a brush and a pot of mouse's back.
0:38.9	She is of course Joa Stuttome, colour curator for paint and wallpaper brand Far and Ball.
0:46.4	Welcome to The Great Endors, Joa. Thank you so lovely to see you, Bo. After we had such a lovely
0:52.6	evening together for the launch of the Far and Ball new colours in our factory, wasn't it incredible
0:57.4	to be in the factory? I'm very rarely allowed to go into the Far and Ball paint factory purely because
1:02.8	I get so totally overexcited. Yeah, we should share that with our listeners, shouldn't we? It was a
1:07.9	recent press event. I think you had like 40, 50 journalists and designers. Yes, I think so. It's
1:14.4	quite a to do, wasn't it? And you created this amazing banquet inside the Far and Ball factory.
1:22.0	What was so amazing was that it was running. The factory was running while, you know,
1:26.1	they were making paint while we were sitting in the middle of it. And I, you know, is kind of
1:31.0	incredible when you're in there that you think there's all this product and fabulous colours.
1:36.3	Nurse comes out of that tiny little kind of quite artisan factory. Yeah, it was. It was amazing.
1:41.9	One of my favourite parts was the test-depot making section. You've got all these little mini test-depots
1:48.4	or clucking away the noise they make. Yeah, it was like a chicken farm. I think the thing that
1:55.0	always amazes me and I didn't take a photograph, but it's walking past those big vats of paint.
2:00.8	And you know, someone stands there and says, we're making some pale pink. And you look in and there's
2:06.2	sort of swirls of green and pink and yellow. It's extraordinary. I mean, I'm like sort of
2:12.2	Charlie and the chocolate factory, you know, it's just everything is sort of delicious and
	...

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