Hi, this is Greg Kielstrom. Welcome to the Agile World Podcast, where we discuss customer experience, employee experience, and transformation in an agile age.

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My name is Greg Kielstrom, and I'm the CEO and co-founder of Career Gig and the host of the

Agual World Podcast.

Today we're going to talk about how to adapt your events to be more virtual in a marketing

environment that is in continual fluctuation.

With the massive changes that COVID-19 has brought to the world of corporate and association events,

many companies have scrambled to adapt to make them virtual with mixed results.

Some organizations, however, have found a way to innovate and create great experiences despite the limitations.

To help me discuss this topic, I'd like to welcome Mark Michelson. the and what you do there. Sure. CX Talks was started as a local event in Atlanta, Georgia around six years ago and we intended

at the first day we did it. It was just for an association called the

CXPA and so it's about customer experience and the idea that we came with with

the first meeting was to have 10 different speakers give 10 minute talks each.

So we didn't really call it six talks at the time, it was just an event idea, but there were such

good enthusiasm from that event that we decided to invite other associations

to participate in the idea of creating a full day event.

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