9. The Business of Laura

Wilder

Influential Media

Documentary, Books, Arts, History, Society & Culture

4.8 • 574 Ratings

🗓️ 3 August 2023

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

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Summary

Laura Ingalls Wilder probably couldn’t have imagined the multi-million dollar media empire that would emerge from her books. From the television show to prairie chic dresses to dolls to tin cups bearing her name, Laura is a brand, a business and, dare we say it, an influencer. Her stories have spawned industries large and small, both directly and indirectly for nearly a century. How exactly did the simple prairie life get sold to millions around the world? Go deeper: Stay at the Prairie House Manor in De Smet, SDThe Queen’s Treasures Melissa Gilbert’s Modern Prairie Stephanie McNeal on the Nap DressSara Petersen’s Momfluenced Follow us for behind the scenes content! @WilderPodcast on TikTok@Wilder_Podcast on Instagram We want to hear from you! If listening to Wilder has changed your thinking on Laura Ingalls Wilder and the Little House books, send a voice memo to wilderpodcast@gmail.com. You might be featured in our final episode ;) See omnystudio.com/listener for privacy information. Learn more about your ad choices. Visit podcastchoices.com/adchoices

Transcript

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0:00.0	This is an I-Heart podcast.
0:02.5	Guaranteed Human.
0:06.2	Hello, Wilder listeners.
0:08.0	Thank you so much for listening to our podcast.
0:10.9	We've been working really hard on this,
0:13.0	and we're so grateful for all the feedback you've been sending us.
0:16.5	We want to address some of that feedback in a few weeks in the final episode.
0:20.7	So please consider this both an invitation and a reminder that if you have thoughts on Wilder,
0:26.0	to please let us know, all of our contact information can be found in the notes to each episode.
0:31.9	In the meantime, we're going to bring you some episodes that are a little different,
0:36.4	some very special episodes, if you will. This week, Joe is going to bring you some episodes that are a little different, some very special episodes, if you will.
0:39.2	This week, Joe is going to be walking you through some of the industry that Laura has inspired.
0:45.1	As anyone who listened to her podcast under the influence knows, Joe is the expert in influencers.
0:51.5	And Laura is arguably one of the original influencers. Now I'm giving you over to Joe.
0:59.8	Hi, Glenn. Good morning. I'm passing the pig splatter baton. We should get one of those.
1:06.3	You know what? I'll bet someone makes one and sells it for like $70.
1:17.1	I'm sure if we went on Etsy right now, we would find a number of pig splatters that were branded with Little House.
1:22.5	By the end of the episode, we will find out where to buy a pig's bladder baton.
1:25.9	And with that, the business of Laura.
1:32.7	Just, it just, thank you.
1:37.4	We have cups, we have T-shirts.
1:40.4	Of course, the book's always goals.
	...

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