What's up everyone, this is Alex Lieberman, co-founder and executive chairman of Morning

Brew.

Welcome back to Founders Journal, my personal audio diary where I give you the business

builder, the tools you need to think better in order to build better, whether that's building

a business, a team or a new product.

If last episode was the appetizer, this episode is the entree.

I'm going to share my current angel investing strategy and the principles that guide how

I ultimately will find success as an angel.

Let's hop into it.

So last episode, I told you about how I was introduced to angel investing and my thought

process for the first three angel checks that I wrote.

The first one was in a parallel brand, the second one was in a sneaker community brand

and the third one was in a dog park brand.

This episode, I want to share with you how I evolved my thinking as an angel, beginning

with the macro game that I'm playing.

So to give some context, I made those three investments that I mentioned last episode.

And soon after that third investment, I had this sort of coming to Jesus moment, I think

a lot of angel investors have where I realized that I was actually putting pretty significant

amounts of money into angel investing and this wasn't monopoly money.

The reason I had that realization is that while I was being thoughtful about the investments

that I decided to make, I didn't have a big picture

game plan.

...