9.20.19 Verified emails with watermarks are coming; Clark Stinks

The Clark Howard Podcast

Clark Howard

Business, Investing, Entrepreneurship

4.6 • 5.2K Ratings

🗓️ 20 September 2019

⏱️ 35 minutes

🔗️ Recording | iTunes | RSS

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Summary

Deleting financial emails has become standard consumer behavior, due to so much spam. This has become a frustration for the financial services industry. Their legit emails aren’t getting through. So a new industry standard has been developed for a verified certificate for real financial emails. Many organizations including Google worked on this tool, which validates that a logo is authentic. It’s a digital symbol you’ll see but you must know to look for it. The validation process, in theory, is designed to prevent scamsters from coming up with their own fake mark. We’ll see over time if the verified mark is effective. Be aware of this initiative. Still true advice: Do not click a link or call a number in any email. Go outside the email to verify the email or web address or phone number of a business you’re attempting to contact. Christa reads listener posts about how Clark has missed the mark in his advice this week. If you have a "Clark Stinks" to share you can leave it here. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Great to have you here on the Clark Howard Show where it's about you learning ways to save
0:11.0	more and spend the last and don't let anyone ever rip you off, especially not me.
0:17.8	You ever feel ripped off by what you hear me say, my advice, my guidance, my information,
0:25.9	opinions.
0:27.0	Go to Clark.com slash Clark Stinks and post that.
0:30.3	Now coming up later, we have our weekly edition of Clark Stinks on our show.
0:37.5	And that's where you get to hear what other people have posted at Clark.com slash Clark
0:44.2	Stinks.
0:45.2	And again, that's coming up.
0:46.2	I want to tell you about a promising development.
0:49.8	First background, whenever I get an email from any bank credit card company, credit union,
0:57.9	anything, I automatically assume it's bogus.
1:03.5	And it turns out that standard consumer behavior now that people are so afraid that the emails
1:10.9	they're getting from a financial institution are bogus, they just delete them without opening
1:16.8	them guilty is charged.
1:18.7	I do that.
1:20.8	Well, this has become a giant frustration for the financial services industry and that
1:28.2	people have become so distrusting that email from commerce is legit that they just don't
1:37.4	even pay attention.
1:39.7	So there's a new industry standard that has been developed for a verified certificate.
1:49.7	Now, I don't know if we'll have problems with criminals trying to impersonate this or
1:55.4	not, but the standard which was developed by a number of organizations, Google is one
	...

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