898: Hot Take: You Don’t Need a Big Team, Fancy Setup, or the Next Big Platform

The Goal Digger Podcast

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 23 July 2025

⏱️ 36 minutes

🔗️ Recording | iTunes | RSS

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Summary

If you’ve ever felt a little out of place in the business world because you don’t want to do things the “normal” way, this episode is going to feel like a breath of fresh air. I’m sharing six of my most unpopular opinions and unconventional business practices that have actually helped me build a sustainable, values-driven business! From resisting the pressure to be on every social media platform, to choosing depth over constant creation, to running a lean and mighty team, these choices might go against the grain, but they’ve given me freedom, peace, and impact in ways that align with how I want to live and work. Whether you’re new to the Goal Digger Podcast or you’ve been around for a while, I wanted to bring this one back because it still resonates so deeply with how I run my business and what I stand for. So if you’ve been wondering whether you have to follow the crowd to succeed, this conversation will give you full permission to carve your own path. Let’s dive in! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/build-a-business-without-a-big-team Thanks to our Goal Digger Sponsors: Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger. Find a co-host today at http://airbnb.com/host. Start your risk-free Greenlight trial today at http://greenlight.com/goaldigger!

Transcript

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0:00.0	Nothing makes me happier than doing work that energizes me. And I've always been committed to that,
0:06.8	not just for myself, but for my entire team. That's why I'm so excited about the working genius model.
0:12.6	It's a powerful tool that helps you discover your natural strengths and where you thrive in your work.
0:18.0	When you tap into what you're naturally good at, work becomes more rewarding
0:21.4	and you get so much more done. Honestly, I wasn't sure what to expect when I took the working
0:26.5	genius assessment, but it blew me away with how accurate and insightful it was. It affirmed that I am
0:32.6	naturally gifted at using my intuition and instincts to evaluate and assess ideas or plans. And it also confirmed
0:39.2	my love for self-starters and the fact that I can get frustrated if I have to be the main
0:43.5	source of motivation for other people to get results. The assessment only takes 10 minutes and
0:48.8	it's great for solopreneurs and teams alike. Imagine with me how effortless your teamwork will
0:53.8	be if you understand the
0:55.5	working geniuses of those that you're working with. Working genius is different from everything
1:00.3	else out there because it's 20% personality and 80% productivity. Simply put, if you want to
1:06.4	transform your work life, this is it. Get 20% off the $25 working genius assessment, head to
1:13.2	working genius.com, and enter the promo code gold digger at checkout. That's working genius.com
1:19.1	promo code gold digger. Not everything that's popular is effective and not everything effective
1:27.4	is popular.
1:28.7	This episode is for you if you're not afraid to raise eyebrows, do things your own way, and be wildly successful because of it.
1:36.5	I'm Jenna Goetcher, your host of the Gold Digger podcast.
1:39.5	I escape the corporate world at the age of 23 with nothing more than a $300 camera from Craigslist and a dream.
1:46.9	Now I'm running a seven-figure online business that feels even better than it looks,
1:51.6	all from my house in small town, Minnesota with my family.
	...

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