894 How to Fascinate

The School of Greatness

Lewis Howes

Mindset, Relationships, Entrepreneurship, Mental Health, Education, Greatness, Fitness, Celebrity, Health, Inspiration, Success, Health & Fitness, Self-improvement, Business, Money, Self Care, Celebrity Interview

4.8 • 22K Ratings

🗓️ 27 December 2019

⏱️ 5 minutes

🔗️ Recording | iTunes | RSS

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Summary

DOMINATE YOUR COMPETITION. Most of us don’t have unlimited budgets to market ourselves. So how can we compete with people who do? The answer is simple: we have to fascinate. Utilize whatever you have that is unique to capture people’s attention. Stop trying to offer what your competition is offering- instead, do something they can’t. For this Five Minute Friday, I revisited a conversation I had with Sally Hogshead she shared how to fascinate by utilizing the first nine seconds of your audience’s attention. Sally is a New York Times bestselling author, Hall of Fame speaker, “fascination scientist,” and mom of 8 kids. In two weeks, Sally was able to fill up her calendar with speaking engagements by changing one thing in her approach. Learn how to market yourself no matter what your budget in Episode 894. In This Episode You Will Learn: The two choices every brand has (02:00) The four types of competitors (03:00) About the average attention span and how to utilize that (04:00) If you enjoyed this episode, check out the video, show notes and more at http://www.lewishowes.com/894 and follow at instagram.com/lewishowes

Transcript

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0:00.0	This is five minute Friday!
0:05.4	Today's guest is none other than Sally Hogshead who is a wonderful woman and an incredible
0:17.0	human being.
0:18.0	She, every time I get to connect with her or hear her speak, I always feel smarter from
0:23.6	what I learned from her, but I also always feel just a deeper connection with humanity.
0:29.5	Because of the way she shows up and her energy and her positivity, it's amazing how she
0:34.3	does it all with the family, the kids, with the business.
0:38.4	She's literally living superwoman.
0:41.7	For those that don't know who Sally is, she has worked in advertising for over 20 years
0:46.6	and 100s of awards for creativity, copyrighting and branding.
0:51.8	Her internationally acclaimed book, Fascinate Your Seven Triggers to Persuasion and Captivation
0:58.1	has been translated in over 12 languages.
1:01.1	Her newest book, How the World Sees You, is already a New York Time bestseller.
1:05.0	She's spoken at TED.
1:06.1	She's a regular on the Today Show and works with dozens of Fortune 500 companies.
1:11.4	I learned from my decade as a copyrighter working with brands like Nike and Target and
1:23.0	Mini Cooper.
1:24.0	I learned that a brand has a choice.
1:26.3	A brand, whether you're an individual or you're launching a product or you have $100 million
1:30.6	annual advertising budget.
1:32.2	You have a choice.
1:33.3	You can either have the biggest budget or you can be the most fascinating.
	...

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