893: Kelly And Danielle's Strategies On How To Lead Your Company In An Uncertain Market
The Kelly Roach Show
Kelly Roach
4.9 • 965 Ratings
🗓️ 27 February 2023
⏱️ 56 minutes
🧾️ Download transcript
Summary
In today's episode of The Kelly Roach Show, Kelly talks with the President of Kelly Roach International, Danielle Cevallos, about strategies which can help you lead your company during a contracting economy.
Almost everyone has asked Kelly the same few questions in recent months, "Are we heading into an economic downturn? and "how the heck am I going to survive this craziness in this market? How is it going play out?" So Kelly brought Danielle back onto the show to talk about the state of the economy, and share strategies to help you best run your business during an uncertain market.
Also in this episode:
- The importance of having a strategy to nurture leads
- Focusing on the top of the funnel vs. the bottom of the funnel
- The importance of creating quality content
- How the sales cycle is reverting to more natural buying cycles
Stay Connected With Danielle:
Follow Danielle on LinkedIn and Instagram
Join The Advance Innovation Society
Stay Connected With Kelly:
Follow Kelly on Instagram | LinkedIn | Facebook | Youtube | Kellyroachcoaching.com
Grab one of Kelly's bestselling books:
- Unstoppable: 9 Principles for Unlimited Success in Business and Life
- Conviction Marketing
- Bigger than You: The Entrepreneur's Guide to Building an Unstoppable Team
- The Live Launch Method
Transcript
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| 0:00.0 | Welcome to the Kelly Roach Show, the place for no fluff easy to implement 20-minute or |
| 0:09.6 | less business and leadership lessons to help you build a sustainable business that scales. |
| 0:16.3 | Lead with integrity and create a lasting legacy. |
| 0:20.3 | I'm Kelly Roach, former NFL cheerleader and Fortune 500 executive turned 8-figure entrepreneur. |
| 0:26.9 | Let's get started. |
| 0:28.7 | All right, welcome back everybody. |
| 0:30.8 | So today on the show, we are going to be breaking down some strategies for you in regards to how to |
| 0:38.8 | lead your company to growth in an economic downturn. |
| 0:43.1 | There has been lots of questions coming in from all different angles about how the heck am I going |
| 0:49.5 | to survive this craziness and this market and a lot of people are scratching their heads wondering |
| 0:54.5 | how this is all going to play out. |
| 0:55.9 | So I brought Danielle back. |
| 0:58.2 | We're going to have a great conversation today. |
| 1:00.8 | Danielle, I'm going to let you lead the charge on some of the questions you've been hearing out |
| 1:05.3 | there from the market. |
| 1:06.8 | Yeah, well first I want to talk about, you know, are we in a downturn? |
| 1:11.7 | Are we going into one? |
| 1:12.8 | Where are we? |
| 1:13.5 | What's the status? |
| 1:16.0 | Everyone is sort of choosing to live in one of two places like crazy fear. |
| 1:21.6 | Oh my gosh, it's going to all burn down or it's just fine. |
| 1:25.4 | Everything's right. |
... |
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