#887 - Environmental Marketer Creates Eco-Friendly “Energy Bites”
Side Hustle School
Chris Guillebeau
4.7 • 3.3K Ratings
🗓️ 6 June 2019
⏱️ 8 minutes
🧾️ Download transcript
Summary
In search of an eco-friendly, no-added-sugar energy bar, this Colorado transplant and EPA employee invents his own “energy bites.” The product is now stocked in 175 stores spread across nine states.
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Transcript
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| 0:00.0 | How many energy bars and energy supplements can there be? |
| 0:13.1 | I haven't seen them everywhere these days. |
| 0:14.8 | They're like life coaches or customized journals, one on every corner of the side of |
| 0:18.6 | the world. |
| 0:19.6 | But that's because a lot of people are buying them. |
| 0:21.6 | At your average grocery store these days, like I said, you can find dozens of options. |
| 0:25.4 | I actually just did a couple of searches trying to figure out how many currently exist, |
| 0:29.9 | like how many energy bar companies are there in America these days. |
| 0:34.1 | I didn't find a specific concrete up-to-date answer, but it was obvious that there are hundreds |
| 0:38.6 | of them. |
| 0:39.6 | All right, so the fact that all these options exist suggests that it's certainly working |
| 0:43.3 | out for a lot of the brands, but still there's also a lot of saturation. |
| 0:47.2 | So if you want to have your own energy bar supplement, how can you stand out? |
| 0:50.0 | Well, the guy in this story, which first of all I should say, welcome to Sideosal School. |
| 0:54.0 | Hey, everybody. |
| 0:55.0 | This is Chris Gillipop, your host. |
| 0:56.4 | And in today's story, a former EPA employee invents what he calls energy bites. |
| 1:01.1 | And he grows this from a farmer's market operation into a wholesale distribution across nine states, |
| 1:06.4 | bringing in a quarter of a million dollars this year. |
| 1:08.4 | He does it by making his product more like tubs of cookie dough. |
| 1:12.0 | But before you start thinking about eating cookies for energy, this cookie dough is clean. |
| 1:15.5 | No artificial sweeteners, added sugar, or any of the other ridiculous ingredients that |
... |
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