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Side Hustle School

#887 - Environmental Marketer Creates Eco-Friendly “Energy Bites”

Side Hustle School

Chris Guillebeau

Side Hustle, Careers, Entrepreneurship, Entrepreneurship,, Small Business, Business

4.73.3K Ratings

🗓️ 6 June 2019

⏱️ 8 minutes

🧾️ Download transcript

Summary

In search of an eco-friendly, no-added-sugar energy bar, this Colorado transplant and EPA employee invents his own “energy bites.” The product is now stocked in 175 stores spread across nine states.  

Side Hustle School features a new story EVERY DAY of someone who started a hustle without quitting their job. You’ll learn how they got the idea, how they overcame challenges along the way, and what the results are.  

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Transcript

Click on a timestamp to play from that location

0:00.0

How many energy bars and energy supplements can there be?

0:13.1

I haven't seen them everywhere these days.

0:14.8

They're like life coaches or customized journals, one on every corner of the side of

0:18.6

the world.

0:19.6

But that's because a lot of people are buying them.

0:21.6

At your average grocery store these days, like I said, you can find dozens of options.

0:25.4

I actually just did a couple of searches trying to figure out how many currently exist,

0:29.9

like how many energy bar companies are there in America these days.

0:34.1

I didn't find a specific concrete up-to-date answer, but it was obvious that there are hundreds

0:38.6

of them.

0:39.6

All right, so the fact that all these options exist suggests that it's certainly working

0:43.3

out for a lot of the brands, but still there's also a lot of saturation.

0:47.2

So if you want to have your own energy bar supplement, how can you stand out?

0:50.0

Well, the guy in this story, which first of all I should say, welcome to Sideosal School.

0:54.0

Hey, everybody.

0:55.0

This is Chris Gillipop, your host.

0:56.4

And in today's story, a former EPA employee invents what he calls energy bites.

1:01.1

And he grows this from a farmer's market operation into a wholesale distribution across nine states,

1:06.4

bringing in a quarter of a million dollars this year.

1:08.4

He does it by making his product more like tubs of cookie dough.

1:12.0

But before you start thinking about eating cookies for energy, this cookie dough is clean.

1:15.5

No artificial sweeteners, added sugar, or any of the other ridiculous ingredients that

...

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