One of the consistent themes that I notice with the amazing entrepreneurs that I have on this show is their ability to confront their fears and believe that they’re truly meant for more than the status quo. Lauren and I are reflecting on that, plus talking about how we’ve learned to empower each other and play bigger with Lite Pink. We discuss learning how to fail forward, what it takes to expand your network, and how to create a work environment where employees feel supported to take risks. I share how I’ve helped Lauren build up her confidence and grow from an assistant to an A Player. We also touch on the role that mortality plays in our drive to create this legacy-building company.    IN THIS EPISODE, WE TALK ABOUT: What has helped me step up to the challenges of launching Lite Pink  Detaching from feelings of self-doubt and unworthiness  Connecting with people who are going to support you in upleveling  Qualities that separate an A Player from a B or C Player  Why leading from fear isn’t an effective and sustainable way to run a business    RESOURCES The 5 Second Rule: Transform your Life, Work, and Confidence with Everyday Courage by Mel Robbins  Sign up for The Spritz newsletter at litepink.com! Text LITE PINK to 310-496-8363 with your questions or topics that you want us to cover in future episodes!   CONNECT WITH LAUREN Follow Lauren: @thelivelylo    CONNECT WITH LORI Follow me: @loriharder Follow Lite Pink: @drinklitepink Follow Earn Your Happy: @earnyourhappy Follow Girlfriends & Business: @girlfriendsandbusiness Listen to Girlfriends & Business