In this episode of the Ziegler Show, I ask our audience, for your business, do you

need increased marketing exposure to attract more prospects or better sales conversion

with the prospects you are already attracting?

People responded with needs for one or the other or both, of course.

The discussion Tom Ziegler and I brought up was sequentially, however, we need to ensure

our sales conversions up to par before we adequately go to market.

But then we do get into some key principles for marketing to your specific demographic

and giving more focus to qualified prospects, defining qualified prospects who are relevant

to buy over just generating big numbers of lame prospects you must filter through.

And Tom talks about the process to do so.

So you're going to hear some great counsel on finding the prospects most suited to you

that you can then go forth and sell to you.

Welcome everyone.

I'm Kevin Miller.

I host three podcasts where we have candid discussions that matter regarding the root

issues of personal change and growth.

There are endless podcasts that will entertain and inform you, my goal is to educate and

equip you.

This is the Ziegler Show.

Ranked number two in all-time career podcasts and Apple podcasts and our focus is growing

your professional success by helping you grow into your full capacity.

My motive podcast is devoted to helping you know what you authentically want by understanding

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