879 - Golf Sponsorships 101: Why Brands Sponsor Golf Events and Players

No Laying Up - Golf Podcast

NoLayingUp.com

Golf, Sports

4.7 • 7.5K Ratings

🗓️ 7 August 2024

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

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Summary

Despite a lot of changes in the professional golf ecosystem, money continues to pour into the sport at the highest level. Why is that? What do brands get out of sponsoring events (big and small), and players (famous or not). We dive into what makes golf an appealing audience despite declining ratings, the decision to sponsor an individual player, using a title sponsorship as a vehicle for other business interests, the increased value around major championships, the unrivaled appeal of the Masters, and a lot more. If you enjoyed this episode, consider joining The Nest: No Laying Up’s community of avid golfers. Nest members help us maintain our light commercial interruptions (3 minutes of ads per 90 minutes of content) and receive access to exclusive content, discounts in the pro shop, and an annual member gift. It’s a $90 annual membership, and you can sign up or learn more at nolayingup.com/join Thank you to Titleist and the new GT Driver Lineup, ONE Protein Bars, and Rhoback. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	Be the right club today.
0:07.0	Be the right club today.
0:10.0	Yes.
0:11.0	That's better than most.
0:17.0	How about in?
0:18.0	That is better than most.
0:20.0	Better than most. The most.
0:24.0	Expect anything different?
0:28.0	Ladies and gentlemen, welcome back to a special edition of the No Laying Up
0:32.0	Podcast. Today's episode is going to be a bit different. to a special edition of the No Laying Up podcast.
0:32.6	Today's episode is going to be a bit different.
0:34.6	It's sort of a deep dive,
0:35.8	but it's also sort of just an intro to sports marketing class.
0:39.1	If you'll allow me, I'll explain my thinking here
0:41.2	and why I think this is actually an interesting and important topic.
0:43.7	We've all learned a lot about how the world of professional golf works in the last several years.
0:48.0	It's of course a lot more fun to talk about the golf shots, the great collapses, the drama, the memes, all that stuff.
0:53.8	But at times this decade, all of that has felt a little bit unimportant,
0:57.7	you know, as a foreign government has attempted and largely succeeded in taking the
1:01.4	men's golf world hostage with its titanic sovereign
1:03.9	wealth fund and as we all know the kingdom of Saudi Arabia through live golf
1:07.5	has challenged the PJ Tours business model by offering lucrative contracts to
	...

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