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The Goal Digger Podcast

874: The Simple Hack to Making Your Content Live and Work Longer

The Goal Digger Podcast

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.812.3K Ratings

🗓️ 30 April 2025

⏱️ 41 minutes

🧾️ Download transcript

Summary

For most of us, creating content is the part that feels natural, but promotion feels more vulnerable. So we do what we’ve always done… we make something new. We stay busy. We stay in motion. But what if the real power isn’t in making more, but in letting what you’ve already made breathe a little longer? What if the magic isn’t in more content, but in more intention behind how it’s shared? Visit http://www.teachmetopin.com to learn about the platform I’ve been teaching about for over eight years, one I’ve helped over 25,000 people use in their business to create content systems that actually last! In this episode, I’m walking you through a simple mindset shift that changed everything for me. If you're feeling burned out, tired of feeding the algorithm, or wondering why your content doesn’t seem to carry the weight it should, this one’s for you. We’ll explore what it looks like to shift from short-term content bursts to long-term, strategic sharing. I'm talking about ways to make your creations live longer, reach further, and work harder without requiring more from you every single day. If you’re ready to get off the content hamster wheel and start building a business where your work keeps working, even while you rest, this is your permission slip. Press play now! And don’t forget: save your seat for my free class: Create Once, Traffic for Months: The Pinterest Plan That Extends Your Content’s Lifespan in Just One Hour a Week at http://www.teachmetopin.com! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes:https://www.jennakutcherblog.com/content-repurposing-strategies-to-beat-burnout Thanks to our Goal Digger Sponsors: Run your first payroll with Gusto and get three months free at http://Gusto.com/goaldigger!  Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to https://www.linkedin.com/goal to claim your credit! Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger.  Find a co-host today at http://airbnb.com/host.  Head on over to http://shippo.com/goaldigger and claim your "spend $25, get $25" offer today! Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today! Deposit or spend $5,000 in 90 days to earn up to $500 in rewards at ⁠mercury.com/goal⁠. Mercury is a financial technology company, not an FDIC-insured bank. Banking services provided by Choice Financial Group, Column, N.A., and Evolve Bank & Trust, Members FDIC. The IO Card is issued by Patriot Bank, Member FDIC, pursuant to a license from Mastercard. Working capital loans provided by Mercury Lending, LLC NMLS ID: 2606284.

Transcript

Click on a timestamp to play from that location

0:00.0

Summer is quickly coming, and if you're anything like me, your time is about to evaporate.

0:06.7

So here's the question. Do you have just one hour a week? Let me answer that for you. Yes, you do.

0:12.3

And that's all you need to start transforming your content strategy. Most entrepreneurs are spending

0:17.7

20 hours a week creating content that disappears in minutes. Let's fix that.

0:23.4

Join me for a totally free and live training called Create Once, Traffic for Months, the one-hour

0:29.2

Pinterest plan to extend your content's lifespan. You can snag your free seat at teachme to pin.com.

0:36.1

Now, this is the kind of set it and forget it marketing that keeps

0:39.0

working while you take a step back. It even works beautifully if you choose to outsource it.

0:44.2

You've already created the content, so let's make sure it keeps working for you, bringing in traffic,

0:49.7

email subscribers, and leads from people who are actually searching for what it is that you offer.

0:54.5

I'm a verified Pinterest educator and I've helped over 25,000 entrepreneurs do exactly this.

1:00.4

Now let me help you. Grab your free spot right now at teachmeetopin.com. That's teach me topin.com.

1:08.6

And trust me, your future Somerself will be thanking you.

1:15.7

This episode is brought to you by Shippo, your one-stop solution for shipping labels,

1:20.8

helping small businesses like yours save up to 90% off retail rates.

1:24.7

For a limited time, Shippo is offering listeners $25 in Shippo credit

1:29.1

when you spend your first $25. That means shipping your first few packages is basically free.

1:35.7

I'll never forget those early days after launching my online shop. Our living room was filled with

1:40.4

products and I was taping up boxes late at night, printing shipping labels manually,

1:44.8

and paying full price from the big carriers. It was really exciting, but shipping was hands

1:49.1

down the most stressful part. That's why I wish I had Shippo sooner. With Shippo, you can

1:54.1

manage all your orders from one dashboard, get the best discounted rates from top carriers,

...

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