873 Simplify Your Sales

The School of Greatness

Lewis Howes

Mindset, Relationships, Entrepreneurship, Mental Health, Education, Greatness, Fitness, Celebrity, Health, Inspiration, Success, Health & Fitness, Self-improvement, Business, Money, Self Care, Celebrity Interview

4.8 • 22K Ratings

🗓️ 8 November 2019

⏱️ 6 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

FALL IN LOVE WITH YOUR CLIENT. The world is full of people waiting to bring their incredible ideas to the marketplace. Many entrepreneurs first think about how great their idea is and how rich they’ll get. Before you unleash your masterpiece to the world, take a moment to think about who your product is really for. Entrepreneurs often start with marketing and building business plans. Many don’t make it as far as understanding the outcome they are trying to achieve. Start with the end. Start with the transformation and work backward. Learn to fall in love with your client, not your product. Once you know who you’re creating for and what the outcome will be, everything else will fall into place. For this Five Minute Friday, I revisited a conversation I had with Darren Hardy, one of the most successful entrepreneurs I know. He shared his thoughts on the three biggest mistakes people make in sales. Darren Hardy is a successful entrepreneur, speaker, author, and publisher of Success Magazine. Learn about sales, business and how to find an audience for your project in Episode 873. In This Episode You Will Learn: The three grave mistakes people make about sales (2:00) How to simplify the sales process. (3:00) Why you should fall in love with the results you want for your clients. (3:15) Why you should start with the transformation. (4:25) If you enjoyed this episode, check out the video, show notes and more at http://www.lewishowes.com/873 and follow at instagram.com/lewishowes

Transcript

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0:00.0	This is 5 Minute Friday!
0:05.6	And for those who don't know who Darren is, he's a visionary force behind Success Magazine
0:14.5	as a publisher and founding editor, which reaches 3 million ambitious achievers around
0:19.3	the world every month.
0:20.3	He's also the New York Times and Wall Street Journal bestselling author of what has been
0:24.7	called the modern day thinking Ro Rich, which is called the compound effect of that book.
0:30.4	And the worldwide movement to onboard 10 million new entrepreneurs through his latest
0:35.2	book, The Entrepreneur Roller Coaster, why now is the time to join the ride.
0:41.8	I'll give you what I call the three grave mistakes that people make in selling.
0:49.0	Number one is they fall in love with their product.
0:52.4	And people are, we tell you, love what you do, love your product, but that's the mistake
0:55.8	is that you're in love with your product and you can't see the force of the trees.
1:00.3	And you know, quite frankly what you need to fall in love with is your client.
1:06.6	You need to fall in love with the outcomes that you want to create for your client.
1:12.0	So see here's the pathway that most people think about their business.
1:16.1	They go, what product do I want to create?
1:18.1	What do I love?
1:19.1	What do I want to create?
1:20.1	You know, I want to create many cupcakes.
1:21.2	I love many cupcakes are whatever it is.
1:23.2	They have a love for something that they want to create.
1:26.9	And then they go, okay, now I need just to market and sell this.
	...

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