872: Validate Before You Create: Stop Wasting Time on Offers That Don’t Sell

The Goal Digger Podcast

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 23 April 2025

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

We’ve all been there—pouring time, energy, and maybe even money into an idea that felt like a winner, only to launch it and hear… crickets. It’s frustrating, it’s discouraging, and it can make you second-guess everything. But what if you could know before you create whether an idea is actually worth pursuing? In this episode, I’m breaking down how to validate your ideas before you invest in them so you stop wasting time on offers, products, or projects that won’t sell. I’ll share the simple ways I test demand, get real audience feedback, and tweak ideas before they ever go to market. Whether you’re launching something new or refining what you already have, I want to help you save time, energy, and a whole lot of stress. Ready? Press play! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/what-products-actually-sell-and-how-to-validate-your-idea Thanks to our Goal Digger Sponsors: Run your first payroll with Gusto and get three months free at http://Gusto.com/goaldigger! Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to https://www.linkedin.com/goal to claim your credit! Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger. Find a co-host today at http://airbnb.com/host. Head on over to http://shippo.com/goaldigger and claim your "spend $25, get $25" offer today! Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!

Transcript

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0:00.0	What if your content could keep working for you? Like long after you hit publish? Well,
0:06.4	Pinterest isn't like other platforms. Your pins don't disappear in a day. They keep going,
0:11.0	bringing traffic, leads, and visibility on autopilot. And for the first time ever, I am hosting a
0:17.4	live five-day experience called the Pinterest Power at Boot Camp to help you kickstart
0:21.9	that kind of momentum. For just $27, you'll join me live starting April 27th, where we'll spend
0:28.4	five days dialing in your profile, discovering what your audience is searching for, and mapping out a
0:33.6	plan to get your content seen. This isn't the full Pinterest strategy, but it's the perfect
0:38.5	jumpstart that you've been waiting for. Head to pin bootcamp.com to grab your spot. That's p-in-bootcamp.com,
0:45.8	and I'll see you live on April 27th.
0:53.4	This episode is brought to you by Shippo, your one-stop solution for shipping labels, helping small
0:59.0	businesses like yours save up to 90% off retail rates. For a limited time, Shippo is offering
1:04.6	listeners $25 in Shippo credit when you spend your first $25. That means shipping your first few packages is basically free.
1:13.4	I'll never forget those early days after launching my online shop. Our living room was filled
1:17.9	with products and I was taping up boxes late at night, printing shipping labels manually and paying
1:22.9	full price from the big carriers. It was really exciting, but shipping was hands down the most
1:27.4	stressful part. That's why I wish I had Chippo sooner. With Shippo, but shipping was hands down the most stressful part.
1:28.6	That's why I wish I had Shippo sooner. With Shippo, you can manage all your orders from one dashboard,
1:34.3	get the best discounted rates from top carriers, connect your stores, and print labels in batches.
1:39.4	It is a total sanity saver. So head on over to shippo.com slash gold digger and claim your spend 25 get 25
1:47.2	offer today. That's s hippo.com slash gold digger. Split test different ideas before you get too far
1:57.9	into wasting time and money and energy on something that people don't want
2:01.8	or they don't know they want, you want to ask first and build second. Make sure that your message
	...

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