871: What’s Actually Working with Paid Social Ads in 2025

The Goal Digger Podcast

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 21 April 2025

⏱️ 51 minutes

🔗️ Recording | iTunes | RSS

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Summary

Let’s be real: paid ads have changed a lot over the years, and keeping up with what actually works can feel like trying to hit a moving target. But lucky for me (and for you), I’ve had the same brilliant ads strategist in my corner for years, and she’s here today to break it all down for us! Kerry Swetmon is a business strategist, a systems nerd, and a master of simplifying the complex world of online advertising. And she’s not just ANY expert in Facebook ads—she’s been MY personal go-to strategist for 8 and a half YEARS, helping me navigate the ever-changing digital landscape and making sure my ads are working for me, not against me. The last time Kerry was on Goal Digger was in 2017, so I think it’s safe to say we are over due for an updated look at the ads landscape in 2025! In this episode, we’re diving into what’s actually working for Facebook ads in 2025—what strategies are performing best, what’s not worth your time or money anymore, and Kerry’s biggest tips for maximizing your ROI and there’s a shocking fact in this episode that I think will blow your mind when it comes to ads. Whether you’re running ads for the first time or looking to fine-tune your approach, this episode is packed with gold. Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/tips-for-building-a-paid-social-ads-strategy Thanks to our Goal Digger Sponsors: Run your first payroll with Gusto and get three months free at http://Gusto.com/goaldigger! Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to https://www.linkedin.com/goal to claim your credit! Sign up for your $1/month Shopify trial period at http://shopify.com/goaldigger. Find a co-host today at http://airbnb.com/host. Head on over to http://shippo.com/goaldigger and claim your "spend $25, get $25" offer today! Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!

Transcript

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0:00.0	What if your content could keep working for you? Like long after you hit publish? Well,
0:06.4	Pinterest isn't like other platforms. Your pins don't disappear in a day. They keep going,
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0:28.4	five days dialing in your profile, discovering what your audience is searching for, and mapping out a
0:33.6	plan to get your content seen. This isn't the full Pinterest strategy, but it's the perfect
0:38.5	jumpstart that you've been waiting for. Head to pin bootcamp.com to grab your spot. That's p-in-bootcamp.com,
0:45.8	and I'll see you live on April 27th.
0:53.4	This episode is brought to you by Shippo, your one-stop solution for shipping labels, helping small
0:59.0	businesses like yours save up to 90% off retail rates. For a limited time, Shippo is offering
1:04.6	listeners $25 in Shippo credit when you spend your first $25. That means shipping your first few packages is basically free.
1:13.4	I'll never forget those early days after launching my online shop. Our living room was filled
1:17.9	with products and I was taping up boxes late at night, printing shipping labels manually and paying
1:22.9	full price from the big carriers. It was really exciting, but shipping was hands down the most
1:27.4	stressful part. That's why I wish I had Chippo sooner. With Shippo, but shipping was hands down the most stressful part.
1:28.6	That's why I wish I had Shippo sooner. With Shippo, you can manage all your orders from one dashboard,
1:34.3	get the best discounted rates from top carriers, connect your stores, and print labels in batches.
1:39.4	It is a total sanity saver. So head on over to shippo.com slash gold digger and claim your spend 25 get 25 offer
1:47.6	today. That's s hippo.com slash gold digger. The brands that succeed focus on long-term growth
1:58.1	and consistency, not just the short-term win. So while one-and-done
2:02.8	campaigns are still powerful, I would challenge you to think bigger and more long-term. So while
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