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Mind Pump: Raw Fitness Truth

870: The Business of Mind Pump- Behind the Scenes with Professor Dominic Morais

Mind Pump: Raw Fitness Truth

Sal Di Stefano, Adam Schafer, Justin Andrews, Doug Egge

Exercise, Health & Fitness, Health, Fitness

4.8 • 11.8K Ratings

🗓️ 1 October 2018

⏱️ 67 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

This episode was originally an interview conducted by Professor Dominic Morais of Trinity University as part of a research project on online fitness businesses. Professor Morais' questions highlighted many aspects of Mind Pump's origins, growth and business philosophy and practices. This episode provides the most in-depth behind the scenes look at the business of Mind Pump released to date.

  • The State of Mind Pump. (2:03)
  • How does podcasting fit into their revenue stream? (6:05)
  • What lead them to getting a marketing team? (7:10)
  • The importance of “lead magnets” for their business growth. (12:24)
  • The super hero origin story of Mind Pump. (14:50)
  • Wisdom vs. knowledge: Its significance in the rise of the podcast. (19:25)
  • How do they convey the art of credibility to their audience? (22:52)
  • A melting pot of health and fitness people in one spot. The Mind Pump Private Forum and how they curated a “tribe.” (28:19)
  • The watershed moments in their business. (33:00)
  • What markers did they pay attention to early on and do they tailor to their audience? (44:30)
  • The order of operations behind how they package their MAPS Fitness Programs. (48:25)
  • How do they vent sponsors and ultimately choose which ones to work with? (1:01:05)

Featured Guest/People Mentioned:

Links/Products Mentioned:

Would you like to be coached by Sal, Adam & Justin? You can get 30 days of virtual coaching from them for FREE at www.mindpumpmedia.com.

Get our newest program, MAPS Strong, an expertly programmed and phased strongman inspired training program designed in collaboration with World’s Strongest Man competitor Robert Oberst to trigger new muscle building adaptations and get you STRONG. Get it at www.mapsstrong.com!

Get MAPS Prime, MAPS Anywhere, MAPS Anabolic, MAPS Performance, MAPS Aesthetic, the Butt Builder Blueprint, the Sexy Athlete Mod AND KB4A (The MAPS Super Bundle) packaged together at a substantial DISCOUNT at www.mindpumpmedia.com.

Make EVERY workout better with MAPS Prime, the only pre-workout you need… it is now available at mindpumpmedia.com

Have Sal, Adam & Justin personally train you via video instruction on our YouTube channel, Mind Pump TV. Be sure to Subscribe for updates.

Get Organifi, certified organic greens, protein, probiotics, etc at www.organifi.com/mindpump Use the code “mindpump” for 20% off.

Please subscribe, rate and review this show! Each week our favorite reviewers are announced on the show and sent Mind Pump T-shirts!

Have questions for Mind Pump? Each Monday on Instagram (@mindpumpmedia) look for the QUAH post and input your question there. (Sal, Adam & Justin will answer as many questions as they can)

Transcript

Click on a timestamp to play from that location

0:00.0

If you want to pump your body and expand your mind, there's only one place to go.

0:06.0

Mind, hop, mind, hop with your hosts.

0:09.0

Salda Stefano, Adam Schaefer, and Justin Andrews.

0:13.0

Sal and I just did an interview and you know it was a lot of behind the scenes of the origin stories of Mind Pump.

0:20.0

We talk a little bit about the business. I think those of you that are really interested in the behind the scenes would really appreciate this interview.

0:27.0

So we decided to share it with you guys as a bonus episode.

0:30.0

Yeah, it's cool. It's Dominic Morez. He's a teacher. He teaches sports management programs at Trinity University.

0:38.0

And he wanted to talk to us about the business of what we're doing and how we started.

0:42.0

And so we got into it and after we were done, we're like, wow, that's a great, it kind of breaks down how Mind Pump started and what we're doing.

0:48.0

Well, we don't really share that with our audience knows because we've shared our story along the way.

0:53.0

But if you're not somebody who's been around since day one, you may have not and you don't listen to the interviews that we do on other podcasts.

0:59.0

You only listen to Mind Pump, which I know there's a lot of people that only listen to Mind Pump.

1:03.0

You know, this one was really cool because we did. We dove into the business of Mind Pump, how it got started, how we made decisions, some of the mistakes that we made.

1:14.0

How we make money and how we grow, all that stuff.

1:16.0

Right.

1:17.0

And I do also, before we get into that interview, I do want to also mention this month we have launched Maps Strong, one of the, one of my most, this one's very exciting for me.

1:28.0

We worked with a strong man competitor, one of the world's strongest man competitors, Robert Obers, to put together a program that you can do in your gym.

1:37.0

But that works on the things and the attributes that you find in strongmen.

1:41.0

So stamina, strength, lots of posterior chain type training. So you're just going to build your hips and your glutes and your back.

1:48.0

And it's just a lot of fun. It's a great program. It's our newest program.

1:51.0

Maps Strong, you can find it at mapsstrong.com. And that's it.

1:58.0

Without any further ado, here we are talking to Dominic Morez about how Mind Pump got started and how we do what we do.

...

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