864 | 3 Signs You’re Building a Content Library (Instead of a Funnel That Gets CLIENTS)

Online Business for Christian Women | Start a Podcast, Work From Home, Podcasting, Online Marketing

Stefanie Gass - Podcast to Profit™ Creator, Podcast Coach, Business Strategist

Entrepreneurship, Business:entrepreneurship, Business, Religion & Spirituality, Marketing, Christianity

4.9 • 1.2K Ratings

🗓️ 19 June 2025

⏱️ 17 minutes

🔗️ Recording | iTunes | RSS

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Summary

This may be hard to hear, but if your podcast is just a collection of episodes with no clear strategy, no intentional flow, and no real call to action... it’s not working as a funnel. While it might feel productive, content alone doesn’t create clients. It doesn’t bring income. It doesn’t build the business you’re praying for. In this episode, I’m sharing three signs your podcast is stuck in content creation mode and exactly what to do to shift into conversion mode. If you're pouring your heart into episodes but not seeing the fruit, it's time to stop spinning your wheels and start creating content that actually grows your audience and turns listeners into students and clients. I pray this blesses you! Ready to Make Consistent Income From a Podcast? Join my 5-Day Profitable Podcast Bootcamp! I'll show you how to create a podcast that makes steady income on autopilot—without relying on social media. 🙌 Get the clarity, strategy, and tools you need to make consistent income with your podcast! 🔗 Sign up now: stefaniegass.com/bootcamp << Get your application in NOW for Podcast to Profit: A 6-Month Group Coaching Program for Christian Podcasters! Learn how to grow your show, increase your visibility, create an offer that sells, and so much more! http://podcasttoprofitmastermind.com >> Related Episodes 783 - No Sales? How to Audit Your Sales Funnel When You Got Low or No Sales 834 - 5 Things I Did to Pass 100 Sales Per Month (And How You Can, Too!) 790 - Why Your Podcast Isn’t Making Sales: 3 Surprising Oversights

Transcript

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0:00.0	You don't have a clear outcome or path. You feel like your content is really scattered. You don't have a clear CTA or it's weak. Or your podcast feels like a one way street. And you've raised your hand to one or all of those. Do not worry. Hi, it's me, your bestie and your business coach. We're going to fix it right now.
0:18.8	I'm going to say something that might sting a little. If your podcast is just a bunch of episodes with no clear strategy, no call to action
0:26.2	and no intentional flow, it's not a funnel.
0:29.7	It's not going to attract people who turn into clients and students.
0:34.5	It's simply a content library.
0:37.1	And spoiler, content libraries don't make
0:40.5	money, honey. Don't worry, though, because today I'm going to show you the three signs your show
0:46.4	is stuck in content creation mode and how to flip the switch into client generating specifically
0:53.7	pointed content that actually converts.
0:57.1	If you're done with hustle, social media, and sick of striving, and you need the real
1:02.4	steps to make money online, you're in the right place.
1:05.6	Hi, I'm Steph, a podcast strategist and business coach who went from zero to seven figures
1:10.6	using podcasting
1:12.3	and helping women like you get leads make income while glorifying God in their work.
1:17.9	Are you ready to dive in?
1:19.1	I am.
1:19.7	Reheat your lukewarm coffee.
1:21.2	Let's go.
1:22.4	Well, hey there, Steph.
1:23.7	This is Emily McDermott from the mom's overcoming overwhelmed podcast.
1:29.2	Tomorrow is a special day for me.
1:36.1	It's my birthday and the one year anniversary of the podcast. I took the leap and joined P2P just as I was about to launch. It was the best decision I ever made. So now one year in, I'm at 58,000 downloads.
	...

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