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The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

#86 Business Agility and Understanding Your Customers with Dr. Michael Griewe, OrthoLive

The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX

The Agile Brand

Business, Marketing

4.9113 Ratings

🗓️ 25 August 2020

⏱️ 17 minutes

🧾️ Download transcript

Summary

Today we're going to talk about the need for any business in any industry, including medicine to be able to adapt to our times. This can be done through technological innovation, but it also requires understanding your customers, or in the case of today's guest, your patients. To help me discuss this topic, I'd like to welcome Dr. Michael Griewe, CEO at OrthoLive.

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Transcript

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0:00.0

Hi, this is Greg Kylstrom. Welcome to the Agile World podcast, where we discuss customer

0:06.3

experience, employee experience, and transformation in an agile age. The Agile World podcast is

0:13.2

brought to you by Tech Systems, an industry leader in full-stack technology services, talent

0:18.6

services, and real world application.

0:21.8

For more information, go to tech systems.com.

0:25.0

To read more about the topics discussed on this show, you can go to my website at the

0:28.6

agile.world and read my latest articles or get a copy of my latest book, The Center of

0:33.7

Experience, a blueprint for creating an experience-led organization, now available

0:38.7

on Amazon and other retailers.

0:40.9

My name is Greg Kilstrom, and I'm the host of the Agile World podcast.

0:44.3

Today we're going to talk about the need for any business in any industry, including medicine,

0:48.8

to be able to adapt to our times.

0:50.9

This can be done through technological innovation, but it also requires understanding your customers, or in the case of today's guests, your patients. To help me discuss this topic, I'd like to welcome Dr. Michael Grywee, CEO of Ortho Live. First, why don't you tell me a little bit about your background and what you do at Ortho Live? Yeah, thanks a lot, Greg. I appreciate it. It's great to be here.

1:12.9

So my name is Mike Rowie, as you mentioned.

1:15.3

I'm the CEO and founder at Ortho Live.

1:20.9

I'm also an orthopedic surgeon, and I practice in the Cincinnati, Ohio area.

1:30.3

And so, yeah, I started Ortho Live about three and a half years ago, and it was kind of an idea to try to help my patients, you know, to be able to get to see me. And, you know, many of my patients came from

1:36.5

sort of a far distance. And so I started at telemedicine company. And so over the past several

1:43.5

months, it's grown and grown. We were, you know,

1:46.7

doing fairly well up until the point of the pandemic and then really exploded after we saw,

1:52.9

you know, the need for telemedicine around the country go up significantly. So it's been a lot

1:58.1

of fun. We got some great team members and just happy to sort of be

...

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