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dot me slash TFTS. Turning habits into choices is a big motivator for the teaching and communication

coaching that I do. But before you can make choices from your habits, you first have to form habits.

I'm Matt Abrahens, and I teach strategic communication at Stanford Graduate School of

Business.

Welcome to Think Fast, Talk Smart, the podcast.

Today I am really looking forward to speaking with BJ Fogg.

BJ is a research associate and adjunct professor at Stanford University. He is the founder and director of the Stanford Behavior Design Lab. BJ also coaches companies and executives around the

world. Finally, he is the author of two great books,

persuasive technology and tiny habits. Welcome, BJ. Thank you for inviting me. I've been looking

forward to talking to you. Me too. So let's go ahead and get started. As many of our listeners know,

I have long been fascinated by persuasion and behavioral change.

One of the things that first drew me to your work, BJ, was that you refer to something

...