859: Why Listening to Your Audience Matters (How Feedback Can Grow Your Business)

The Goal Digger Podcast

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 10 March 2025

⏱️ 47 minutes

🔗️ Recording | iTunes | RSS

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Summary

Have you ever had a brilliant product idea but wondered, "Is this really worth pursuing?" My guest today, Katie Hunt, is an expert in turning ideas into viable, market-ready products. As the Co-Founder and CEO of Oh Norman!, she’s leveraged her experience at Warby Parker, Hinge, and Showfields to build a brand that stands out in the competitive pet industry. In today’s episode, we’re breaking down how to evaluate whether your product idea is solving the right problem, why trying to market to "everyone" is a mistake, and the steps to crafting a brand that speaks directly to the right audience. And—just a heads-up—about halfway through, I take a turn and ask Katie a personal question, and let me tell you, it might be one of my favorite stories ever told on Goal Digger. It’s such a powerful moment and a testament to the importance of authenticity and connection in building a brand. If you’re ready to take your product from idea to impact—and avoid the costly mistake of building something no one really wants—this episode is for you! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/katie-hunt Thanks to our Goal Digger Sponsors: Run your first payroll with Gusto and get three months free at http://Gusto.com/goaldigger! Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to https://www.linkedin.com/goal to claim your credit! Get 10% off your first OSEA order sitewide with code GOALDIGGER at https://oseamalibu.com/. Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!

Transcript

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0:00.0	you think that you're going to mess up and 10,000 people are going to call you out on it.
0:07.6	They're not. You're tiny when you start. You are a baby brand. If you mess up, you know,
0:13.6	maybe 100 people see it. Maybe one person calls it out. If you have fear around failure,
0:20.2	you will never move. I'm Jenna Gutcher, your host of
0:24.8	the Gold Digger podcast. I escaped the corporate world at the age of 23 with nothing more than a
0:30.1	$300 camera from Craigslist and a dream. Now I'm running a seven-figure online business that
0:35.8	feels even better than it looks, all from my
0:38.4	house in small town, Minnesota with my family. Here, we value time as our currency. We mix the
0:45.0	woo and the work, and we are in the pursuit of building businesses that give us the freedom
0:49.7	to live lives that we love. I've always loved turning big goals into reality, and I'm here to help
0:55.4	you do the same. This isn't just a peek behind the curtain. Come along with me and my guests as we
1:00.9	tear the whole curtain down. Every week we tackle practical, no-fluff marketing strategies and host
1:06.7	honest discussions on what works and what doesn't. Join me and my expert guest for actionable
1:12.5	insights to help you grow your dream business with confidence. Pull up a seat and get ready to be
1:18.2	challenged, inspired, and empowered. This is the Gold Digger podcast. Have you ever had a brilliant
1:25.6	product idea, but you've wondered, like, is this really worth pursuing?
1:29.6	So many entrepreneurs dive into product creation without first validating if the problem they're
1:34.7	solving is one people actually care about. Before you invest in sourcing, manufacturing,
1:39.9	and branding, you need to ask, does this idea truly fill a gap in the market?
1:45.0	My guest today, Katie Hunt, is an expert in turning ideas into viable market-ready products.
1:50.7	As the co-founder and CEO of O. Norman, she's leveraged her experience at Warby Parker,
1:56.2	Hinge, and Showfields to build a brand that stands out in the competitive pet industry.
	...

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