858: A Behind-the-Scenes Look at My Marketing Hours (And the Strategies That Deliver)

The Goal Digger Podcast

Jenna Kutcher | Entrepreneurship, Business Strategy & Marketing

Business, Marketing

4.8 • 12.3K Ratings

🗓️ 5 March 2025

⏱️ 40 minutes

🔗️ Recording | iTunes | RSS

🧾️ Download transcript

Summary

Raise your hand if you’ve ever felt like marketing your business is a never-ending to-do list, constantly changing, and eating up more hours than you’d like! You’re not alone—entrepreneurs spend an average of 20 hours per week on marketing, but here’s the kicker: not all marketing is created equal. Some efforts last 24 hours, while others can work for you for months or even years. In today’s episode, I’m pulling back the curtain on exactly where I spend my marketing time each week—what’s worth it, what’s not, and why I structure my time the way I do. If you’ve ever wondered how to make the most of your marketing hours (without feeling like you’re chained to Instagram), this episode is for you. Click play now and let’s dive in! Goal Digger Facebook Community: https://www.facebook.com/groups/goaldiggerpodcast/ Goal Digger Instagram: https://www.instagram.com/goaldiggerpodcast/ Goal Digger Show Notes: https://www.jennakutcherblog.com/2025-marketing Thanks to our Goal Digger Sponsors: Run your first payroll with Gusto and get three months free at http://Gusto.com/goaldigger! Make B2B marketing everything it can be and get a $100 credit on your next campaign. Go to https://www.linkedin.com/goal to claim your credit! Get 10% off your first OSEA order sitewide with code GOALDIGGER at https://oseamalibu.com/. Get all the Goal Digger goodness you love COMPLETELY ad-free. Visit jennakutcher.com/adfree to subscribe today!

Transcript

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0:00.0	Email is 40 times more effective than Facebook and Twitter or X combined in terms of acquiring
0:08.3	customers. And when I think about effectiveness and I think about limited time that we have to
0:15.0	spend on it, I want to be focused on the areas that actually move the needle. I'm Jenna Gutcher, your host of the Gold Digger
0:22.5	podcast. I escaped the corporate world at the age of 23 with nothing more than a $300 camera
0:28.3	from Craigslist and a dream. Now I'm running a seven-figure online business that feels even better
0:34.2	than it looks, all from my house in small town, Minnesota with my family.
0:38.4	Here, we value time as our currency. We mix the woo and the work, and we are in the pursuit
0:44.6	of building businesses that give us the freedom to live lives that we love. I've always loved
0:49.7	turning big goals into reality, and I'm here to help you do the same. This isn't just a peek
0:55.2	behind the curtain. Come along with me and my guests as we tear the whole curtain down. Every week,
1:00.6	we tackle practical, no-fluff marketing strategies and host honest discussions on what works and what
1:06.5	doesn't. Join me and my expert guests for actionable insights to help you grow your dream business with
1:12.4	confidence. Pull up a seat and get ready to be challenged, inspired, and empowered. This is the
1:18.6	Gold Digger podcast. Raise your hand of marketing your business feels like a never-ending,
1:25.2	constantly shifting to-do list. Like you're trying to keep up,
1:28.4	you're posting and emailing and creating content. But with everything else on your plate,
1:33.1	it feels impossible to know what's actually moving the needle and what's worth it. Here's the thing.
1:38.7	On average, entrepreneurs spend 20 hours a week on marketing. But let's be real, not everyone has that kind of time.
1:45.9	Maybe you're growing your business on the side, juggling a full-time job, parenting, or just trying
1:50.1	to squeeze in a little breathing room. Or maybe you do have the time, but you want to make sure
1:54.4	you're spending it in the ways that actually work. That is exactly what I'm breaking down in
1:59.1	today's episode. I'm pulling back the curtain on where I spend
	...

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