856: You Can Own Your Customer By Overdelivering

The Kevin Miller Podcast

Kevin Miller

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4.5 • 1.4K Ratings

🗓️ 20 January 2021

⏱️ 55 minutes

🔗️ Recording | iTunes | RSS

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Summary

In this episode of The Ziglar Show we talk about customer service. And here is the crux; delivering your product or service perfectly and expertly, is...not...enough. That will not win you customer loyalty and referrals. You’ll continually be frustrated at losing clients to competitors. You won’t get the referrals from customers that you’d expect. Delivering your product perfectly is simply meeting the initial hopes and expectations the customer had. Even if nobody else on the planet delivers as perfectly as you do, doesn’t matter. The only way to get your customers to come back to you time and time again and refer others to you is if you over deliver. Nobody does it, but it’s not hard. I asked the audience, “What do you do to create customer or client loyalty? What do other businesses do that earn YOUR customer loyalty?” I’m going to give you a 3.5 minute clip from Zig Ziglar where he explains going beyond customer service to customer satisfaction then Tom Ziglar and I talk through many of the comments to the question and lead a class on how to own your customer for life. Learn more about your ad choices. Visit megaphone.fm/adchoices

Transcript

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0:00.0	This is a Glass Box Media Podcast.
0:05.0	In this episode of the Ziggler show we talk about customer service, actually going beyond that.
0:12.0	Here's the crux, Delivering your product or service
0:14.1	perfectly and expertly is just not enough. It will not win customer
0:19.1	loyalty and referrals. If you want that you have to over deliver and it's pretty easy but nobody
0:25.2	does it and you can.
0:26.3	Welcome everyone I'm Kevin Miller. This is the Ziegler show where our focus is
0:36.7	increasing your performance in your personal and professional life, drawing straight
0:40.6	from the legacy of one of the most inspiring leaders of our age
0:44.0	Zigg Zigg. This is the weekly Q&A episode I do with my co-host and the CEO of
0:49.6	Ziggler, Tom Ziggler. In these Q&A shows I often play a short clip from Ziegziegler and take a hot topic and post it to the
0:58.3	Ziegler audience and from the responses we get some of the most poignant and relevant input into the realities of
1:04.2	walking out personal and professional development and growth in the real world
1:08.0	and current circumstances of life. I invite you to join us in these weekly
1:11.7	discussions.
1:12.8	Go to Facebook, find me at Kevin Miller, CEO.
1:16.6	I'm going to repeat what I said a moment ago.
1:18.0	Delivering your product or service perfectly and expertly
1:21.1	is just not enough.
1:22.6	It will not win you customer loyalty and referrals.
1:25.3	You'll continually be frustrated at losing clients to competitors.
1:29.2	You won't get the referrals from customers that you would expect.
	...

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